Senior Marketing Analyst

TN United Kingdom; Cambridge; On-site; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Analyst to lead their data analytics team. This role offers the opportunity to work in a hybrid environment, combining remote work with occasional travel to the Northampton head office. The successful candidate will play a crucial role in analyzing marketing data to enhance campaign effectiveness and improve customer targeting. With a focus on strategic thinking and data-driven insights, this position is ideal for those looking to make a significant impact in a dynamic environment. Join a supportive team that values training and development, and enjoy a competitive bonus and pension scheme.

Benefits

Supportive Training and Development Opportunities

Hybrid Working Environment

Competitive Bonus

Contributory Pension Scheme

Colleague Discounts Across Group Businesses

Qualifications

• Experience in a volume customer industry, preferably retail.
• Proficiency with data interrogation software and budget management.

Responsibilities

• Manage data analytics team to deliver insights and campaign data.
• Interrogate data to identify trends and drive sales.

Skills

Data Analysis

Stakeholder Presentation

Project Management

Attention to Detail

Communication Skills

Education

Degree in a Numerate Subject

Tools

SQL

Google Sheets

Python

Job description

Senior Marketing Analyst at Travis Perkins

Are you a strategic thinker, confident in challenging the status quo, and able to demonstrate your ability to read and translate marketing data?

If so, Travis Perkins is currently recruiting for a Senior Marketing Analyst.

This role involves managing and coordinating the data analytics team to deliver insights and campaign data to the marketing & digital team, as well as customer KPI metrics to the wider business.

This role is hybrid, requiring travel to our Northampton head office once or twice a week.

The successful candidate will produce analyses to measure the effectiveness of marketing activities, helping to shape future campaigns and improve customer targeting.

Responsibilities include interrogating data and trends to identify concerns, using customer data to drive sales and margins, providing insights on marketing campaigns with recommendations, managing the delivery of insights and campaign data, developing a customer dashboard shared across the business, supporting campaign selection and BAU processes with GDPR compliance, researching new analytical techniques, and using SQL, Google Sheets, and potentially Python.

Requirements:

• Degree in a numerate subject
• Experience in a volume customer industry (e.g., retail)
• Budget management skills
• Proficiency with data interrogation software
• Experience presenting to stakeholders
• Project management skills
• Knowledge of data structures like data lakes
• Effective communication skills at all levels
• Attention to detail
• Ability to interpret briefs and propositions

What We Offer:

• Supportive training and development opportunities
• Hybrid working environment
• Competitive bonus
• Contributory pension scheme
• Colleague discounts across Group businesses

About Us:

As the UK's largest distributor of building materials, Travis Perkins has been helping to build Britain for over 200 years. With 5 businesses, 20,000 colleagues, and over 1,700 locations nationwide, we pride ourselves on our people and our workplace culture. We work hard to deliver results and have fun along the way!