Senior Marketing Advisor

Blue Legal; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading accountancy firm seeks a marketing professional to drive its marketing and business development strategy for the audit stream. The successful candidate will manage campaigns, collaborate with stakeholders, and leverage digital marketing tools. This presents a fantastic opportunity for an experienced individual looking for more responsibility within a dynamic environment.

Qualifications

• Experience in legal or professional services sectors required.
• Strong understanding of marketing strategies and ROI measurement.
• Ability to collaborate with marketing teams and stakeholders.

Responsibilities

• Support delivery of marketing campaigns and analyze ROI.
• Assist in developing the communications plan with stakeholders.
• Manage a variety of events of different sizes.

Skills

Digital marketing

Email marketing

Social media management

Marketing tactics

Tools

CRM system

CMS

Job description

Our client, one of the world’s leading Accountancy firms, is looking for a marketing professional to assist with the execution of the marketing and business development strategy for the firm’s audit stream. This role involves contributing to the creation and delivery of the marketing plan for the firm’s largest service line, working closely with the Head of Marketing and Audit Marketing Manager. It is a fantastic opportunity for an experienced professional seeking additional responsibility.

The Responsibilities:

• Support the delivery of marketing campaigns, analyze ROI, and follow up on BD activities using appropriate marketing channels.
• Assist in developing the communications plan, collaborating with the Marketing Manager and key stakeholders, reporting on success, and suggesting improvements.
• Utilize available tools, seeking specialist support and advice when necessary.
• Ensure content is updated for the firm’s intranet and website, including upcoming activities, tools, and credentials.
• Make effective use of the firm’s CRM system, maintaining lists for Marketing and BD activities, and ensuring relevant follow-ups.
• Manage a variety of events of different sizes.

The Candidate:

• Previous experience in Legal or Professional services sectors.
• Understanding of marketing tactics to achieve business strategy and measure ROI.
• Strong knowledge of digital marketing, email marketing, and social media management.
• Experience with CMS for developing marketing data for reporting and planning.

Please note: Due to sector-specific requirements, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. Applications outside these areas will not be accepted.

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