Senior Market Intelligence & Customer Insight Analyst

Parkinson's UK; Ipswich; On-site; GBP 35,000 - 50,000; Full time

Job summary

Parkinson's UK is seeking a Senior Analyst to join the Global Market Intelligence & Customer Insights team. The role involves coordinating market intelligence collection, delivering insights to improve customer experiences, and supporting strategic decisions. Ideal candidates will excel in data analysis and have strong communication skills.

Benefits

Professional development opportunities

Commitment to diversity and inclusion

Supportive company culture

Qualifications

• University degree or equivalent required.
• Strong customer-centric mindset and proficient in data analysis.
• Experience in customer journey mapping and stakeholder engagement.

Responsibilities

• Coordinate market intelligence and customer insight programmes.
• Deliver management reports and identify trends for business decisions.
• Support customer experience improvements and market strategies.

Skills

Data analysis

Customer segmentation

Customer journey design

Presentation skills

Copywriting

Stakeholder engagement

Education

University degree or equivalent qualification

Tools

Microsoft Excel

Power BI

Job description

This is a {Advertised Permanent / Temporary} , {Advertised Full Time / Part Time} vacancy that will close in a month at 23:59 BST.

We have an exciting opportunity for a Senior Analyst to join our Global Market Intelligence & Customer Insights team based in the UK.

The successful applicant will coordinate the collection and communication of Market Intelligence that informs GVA and Agency management of market dynamics and trends, with commentary on the potential impact on the business and recommended courses of action.

They will excel in collating a wide variety of secondary data sources to build and communicate a concise picture of the opportunities and risks that current and forecasted market trends offer MSC. They will also support the delivery of commercial results through professional Customer Insight programmes, including market segmentation, customer research, customer journey mapping, measurement, and feedback.

At MSC UK, we are committed to delivering a market-leading service to our customers while living our company values throughout every step of their journey with us.

Skills and experience you’ll bring to us

• University degree or equivalent qualification
• Strong customer-centric mindset
• Proficient in data analysis and segmentation
• Expertise in customer journey design, mapping, and measurement
• Skilled in presenting insights and recommendations
• Advanced proficiency in Microsoft Excel and Power BI
• Excellent copywriting and communication skills
• Proactive, confident, and self-motivated
• Strong stakeholder engagement and interpersonal abilities
• Effective project support and collaboration

How you will help us and what you can expect

As a customer-centric thinker, you will coordinate market intelligence and customer insight programmes across regions in the following areas:

• Deliver the collection and interpretation of comprehensive market intelligence and customer insights from relevant internal and external sources
• Implement and communicate regular management reports and customer satisfaction studies
• Identify and highlight trends to inform key business decisions
• Work closely with other departments to identify customer experience improvements that positively impact customer satisfaction, growth, and profitability KPIs
• Coordinate the identification and selection of target market segments and support the delivery of market segment and experience strategies
• As a member of the Global Marketing Team, embody the Brand and contribute positively to projects and team initiatives as required
• Help embed a customer-centric culture across the business
• Support the Global Market Intelligence & Customer Insights Manager in delivering the strategy and function

If you believe this is the next step in your career, please apply now.

WHAT WORKING FOR US MEANS

We pride ourselves on being the employer of choice within our industry. As a family company, our values influence everything we do. We are passionate, strive for excellence, and are resilient in overcoming obstacles. We work with enthusiasm to provide a unique experience for our customers.

We continuously evolve, seeking innovative solutions, respecting safety and the environment.

Our mission is to provide personal fulfillment and growth opportunities for our employees. We are committed to sharing knowledge, providing training and support, and fostering professional development. We promote diversity, embrace different viewpoints, experiences, and approaches, and offer long-term career growth opportunities.