Senior Market & Competitor Intelligence Analyst

Sage; Barnard Castle; On-site; GBP 50,000 - 70,000; Full time

Job summary

Join a leading company as a Senior Market & Competitor Intelligence Analyst where you will drive strategic decisions with your market insights. You'll conduct comprehensive analyses to identify trends and competitive dynamics in the B2B software sector, ensuring our teams are equipped with actionable strategies.

Benefits

Comprehensive health, dental, and vision coverage

Flexible work patterns and hybrid working

On-going training and professional development

Paid volunteer days through the Sage Foundation

Work away scheme for up to 10 weeks a year

Qualifications

• Experience in competitive intelligence or market research is ideal.
• Familiarity with SaaS and enterprise software is a plus.
• Strong technical skills required.

Responsibilities

• Lead in-depth market analysis to identify trends and growth opportunities.
• Monitor publications and industry reports.
• Deliver insights through impactful dashboards and reports.

Skills

Analytical skills

Research skills

Market analysis

Data visualization

Communication

Education

Degree in Business or related field

Tools

Excel

PowerPoint

Tableau

PowerBI

Job description

Sage Newcastle Upon Tyne, England, United Kingdom

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Sage Newcastle Upon Tyne, England, United Kingdom

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Job Description

We’re on the lookout for a sharp, detail-driven Market & Competitor Intelligence Analyst to join our dynamic team. In this pivotal role, you'll become our go-to expert on market trends, competitive landscapes, and industry shifts across B2B Accounting & Financial Management, ERP, HCM, and Payroll software sectors. Your insights will directly influence strategic decisions in product development, sales, marketing, and executive leadership. If you're passionate about turning complex data into actionable strategies and thrive in a fast-paced environment, we’d love to hear from you.

What will you be doing?

We’re seeking a proactive Market & Competitor Intelligence Analyst who’s passionate about turning data into strategy. In this role, you’ll lead in-depth market analysis—tracking trends, sizing, growth forecasts, and new opportunities across core and adjacent segments. You’ll stay ahead of industry developments by monitoring publications, analyst reports, regulations, and emerging technologies. You’ll also map market-share dynamics, positioning trends, and go‑to‑market tactics across our competitive landscape. As our competitive intelligence expert, you’ll build and maintain detailed profiles of both established and emerging rivals, tracking their positioning, partnerships, product releases, acquisitions, and strategic moves. Your insights—delivered through impactful dashboards, briefings, and reports—will inform product, sales, marketing, and leadership decisions. Collaborating across functions, you’ll present intelligence at strategic meetings and translate complex data into clear, actionable insights.

What are we looking for?

We’re looking for someone with a degree in Business, Economics, Marketing, Finance, or a related field, and previous experience in market research, competitive intelligence, or business analysis—ideally within B2B software, SaaS, or enterprise tech. Exposure to accounting, HR, or ERP software is a real plus. You’ll bring strong technical skills—advanced Excel and PowerPoint, confidence with market research platforms, and familiarity with data‑visualisation tools like Tableau or PowerBI. You understand SaaS business models and the broader enterprise software ecosystem. You’re analytical, detail-oriented, and able to take complex data and distil it into clear, actionable insights. Excellent written and verbal communication are a given, as is intellectual curiosity and a passion for market dynamics. You thrive working independently and collaboratively, are highly organised, and consistently meet deadlines in fast‑paced environments.

What’s in it for you?

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working
  
  
  
  
  
  

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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