Senior Market Analyst - Ballymena / Hybrid

VanRath; Ballymena; Hybrid; GBP 34,000 - 40,000; Full time

Job summary

An award-winning tech company is seeking a Senior Market Analyst to join their dynamic team. This exciting contract role focuses on shaping data-driven marketing strategies and optimizing CRM processes. You will partner with leadership, develop insightful dashboards, and drive sales analytics to support strategic decision-making. With a massive benefits package and hybrid working model, this position offers a unique opportunity to contribute to a rapidly expanding organization. If you are passionate about data analysis and eager to make an impact, this role is perfect for you.

Benefits

Massive benefits package

Hybrid working - 3 days at home, 2 in the office

Qualifications

• 2+ years of experience in Sales and Marketing Operations or similar analytical role.
• Proven experience with managing a CRM platform and marketing automation tools.

Responsibilities

• Partner with leadership to shape data-driven marketing strategies.
• Develop and maintain marketing dashboards and performance reports.
• Support complex sales methodologies and lead data quality initiatives.

Skills

Data Analysis

Sales Operations

Marketing Strategies

Process Improvement

People Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in Data Analytics

Tools

CRM Platform

Marketing Automation Tools

Job description

VANRATH are recruiting on behalf of one of Ireland's fastest growing tech companies. We are seeking a Senior Market Analyst to add to the team. This is a contract position to cover maternity leave - the position will be a minimum of 12 months (may stretch up to 15).

• Salary - up to £40,000
• Hybrid working - 3 days at home, 2 in the office
• Massive benefits package (enquire within)
• Award-winning company with multi-million pound investment to support global expansion and product development

The Role

Marketing Data & Insights

• Partner with leadership to shape data-driven marketing strategies.
• Develop and maintain marketing dashboards and performance reports.
• Track deal sources and key KPIs to inform strategic decisions.
• Deliver monthly insights on marketing performance and customer journey trends.
• Prepare data for quarterly business reviews and ad-hoc analysis.
• Provide CRM support specific to marketing operations.

Sales Analytics & Reporting

• Maintain and monitor target account databases.
• Use data insights to support sales target planning and forecasting.
• Be the go-to contact for sales and business development data needs.
• Generate and manage regular sales performance reports and KPIs.
• Produce board-level reports and oversee dashboard performance.
• Deliver custom reports on pipeline activity, forecasting, and product performance.
• Update and refine sales and business development playbooks.

CRM Management & Process Optimisation

• Onboard and support CRM users, ensuring adoption and accuracy.
• Manage CRM user permissions, billing, and system integrity.
• Own and improve CRM workflows across the commercial process.
• Assign inbound leads and maintain automated data routing.
• Oversee deal pipelines and ensure alignment with team workflows.
• Build and refine automated alerts and workflow notifications.
• Support complex sales methodologies (e.g., MEDDPICC) and forecasting models.
• Lead data quality initiatives and enrichment projects across the CRM.

Essential Criteria:

• Bachelor's degree in Marketing, Business, Sales, Data Analytics, or a related field.
• 2+ years of experience in Sales and Marketing Operations, market research, or a similar analytical role.
• Proven experience with managing a CRM platform and marketing automation tools.
• Experience in data analysis and reporting with the ability to translate data into actionable insights for strategic decision making.
• Demonstrated success in process improvement.
• Experience in people management and mentoring.