Senior Manager, Social Marketing

IHG Hotels & Resorts; Windsor; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading hospitality company seeks a Senior Manager, Social Marketing to shape global social strategies for luxury brands. This role involves collaboration across teams to enhance brand presence online and drive engagement through innovative storytelling. The ideal candidate will have extensive experience in interactive marketing, particularly in luxury sectors, and a passion for creative brand building.

Benefits

Room Discounts

Recharge Days

Volunteering Days

Wellbeing Support

Qualifications

• 10+ years in interactive marketing focused on social media for global brands.
• Ability to shape and implement global social strategy.

Responsibilities

• Lead global social media strategy for luxury and lifestyle brands.
• Drive brand differentiation through engaging storytelling.

Skills

Stakeholder Management

Creative Instincts

Data Fluency

Tools

Social Media Platforms

Content Planning

Job description

Join to apply for the Senior Manager, Social Marketing role at IHG Hotels & Resorts

Join to apply for the Senior Manager, Social Marketing role at IHG Hotels & Resorts

Windsor, United Kingdom | Hybrid – 3 days per week in office

Full-Time | Permanent | Global Role

At IHG Hotels & Resorts, we believe luxury should be personal, distinctive, and effortlessly memorable. That ethos applies to every guest interaction and to every brand moment shared across our digital platforms.

We are looking for a Senior Manager, Social Marketing to lead global social for our luxury and lifestyle portfolio. This is a unique opportunity to shape how the world experiences our iconic brands online, ensuring we not only participate in culture, but set the pace for it.

Your Day to Day

• Lead the global social media strategy for IHG’s luxury and lifestyle brands, ensuring a distinct and consistent brand voice across platforms and markets.
• Drive brand differentiation in the social space—standing apart from traditional luxury narratives and bringing our brands to life through fresh, engaging, and on-brand storytelling.
• Collaborate closely with brand, PR, Operations, Commercial, Campaign, and regional marketing teams to ensure alignment and integration across all touchpoints.
• Oversee content development, publishing calendars, community management principles, and performance metrics to continuously optimize impact.
• Guide and inspire both internal and agency teams in the execution of best-in-class, social-first creative.
• Monitor the evolving social landscape to ensure IHG remains ahead of trends, culture, and platform innovation.
• Identify and activate new platform opportunities, championing innovation and relevance in our social approach.

What We Need From You

• Significant experience (10+ years) in interactive marketing with a strong focus on social media marketing for a global brand, ideally within luxury, hospitality, travel, fashion, or premium consumer goods.
• Demonstrated ability to shape and implement global social strategy with a focus on brand building, creativity, and performance.
• Strong creative instincts paired with data fluency—you understand what works, why, and how to improve.
• Deep knowledge of social platforms, influencer ecosystems, paid social, content planning, and emerging trends.
• Exceptional stakeholder management and collaboration skills, with experience leading across multiple geographies and teams.
• A passion for luxury branding and design, with a clear understanding of premium tone, content aesthetics, and digital storytelling.

Ready to make your mark on the world of luxury hospitality marketing? Apply now and be part of the team redefining what luxury looks and feels like—online and beyond.

Closing date for applications Wednesday 21st May 2025

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job?

We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Information Technology, and Strategy/Planning

• Industries

  Hospitality and Hotels and Motels

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