Senior Manager, Sales and Marketing

Gay Lea Foods; Cambridge; On-site; GBP 45,000 - 85,000; Full time

Job summary

An established industry player is seeking a Senior Manager of Sales and Marketing to drive revenue and expand market share in the animal nutrition sector. This pivotal role involves leading a dynamic team, developing strategic initiatives, and fostering relationships with distribution partners. The ideal candidate will have a strong background in sales and marketing, particularly within agriculture, and a passion for innovation. Join a company committed to delivering high-quality products and making a significant impact in the industry. If you are ready to take on this challenge and lead a team towards success, this opportunity is for you.

Qualifications

• 5+ years in sales and marketing leadership roles, preferably in Animal Nutrition.
• Proven record in market growth and customer acquisition.

Responsibilities

• Develop strategic sales and marketing plans for growth.
• Lead and mentor the sales and marketing team for high performance.
• Conduct market analysis and provide insights to senior management.

Skills

Sales Leadership

Marketing Strategy

Negotiation Skills

Market Analysis

Networking

Analytical Skills

Education

Bachelor's Degree in Business or Related Field

MBA (Preferred)

Job description

Job Description

Posted Wednesday, March 19, 2025 at 4:00 AM

Reports to: VP, Grober Nutrition

At Grober Nutrition, we provide superior nutrition and management for raising young animals. Our products include milk replacers and milk-based feeds designed to enhance the potential of calves, lambs, kid-goats, piglets, foals, and an extensive line of zoological and companion animals.

We incorporate the latest nutritional research, manufacturing technology, digestibility, and animal-growth performance into every product, all while maintaining sound economics and value. For over 50 years, Grober Nutrition has been dedicated to young animal nutrition, offering our expertise from the start.

Purpose:

Reporting to the VP of Grober Nutrition, the Senior Manager of Sales and Marketing will develop and execute strategic plans to drive revenue and expand market share. As a key member of the management team, this role will lead sales and marketing professionals, collaborate across departments, and maintain strong relationships with current partners, dealers, distributors, and producers. The role also involves identifying strategic opportunities to generate new business leads and enhance Grober Nutrition’s reputation in the animal nutrition industry.

Key Responsibilities:

• Develop strategic sales and marketing plans to achieve significant growth over the next three years, including partnerships, innovation, and distribution channels.
• Lead, mentor, and develop the sales and marketing team to ensure high performance and achievement of targets.
• Set clear objectives and KPIs for the teams.
• Conduct market analysis to evaluate the effectiveness of strategies.
• Provide regular reports and insights to senior management on market trends and performance.
• Support marketing efforts to create consistent content that protects and grows the business.
• Establish and maintain strong relationships with existing distribution partners.
• Identify and develop new outreach strategies to grow the business and profitability.
• Build a pipeline of potential distribution partners across Canada.
• Identify new product opportunities for distribution and share customer insights internally.
• Stay current on industry trends, including feeding technologies, to maintain industry leadership.
• Develop relationships with researchers, consultants, veterinarians, and influencers for collaboration and brand advancement.
• Enhance direct sales capabilities to larger farms through existing channels.

Qualifications:

• Minimum 5 years of experience leading sales and marketing teams, with a proven record of profitable growth, preferably in Animal Nutrition or Agriculture.
• Experience in market growth, new business development, and customer acquisition.
• Strong communication, negotiation, and networking skills; visibility in the agricultural community is preferred.
• Leadership experience supporting sales and marketing teams.
• Strategic thinking with analytical and problem-solving skills.
• Ability to build and sustain relationships with key stakeholders.
• Willingness to travel across Canada for events and partnerships.

Gay Lea Foods is a proud Canadian-owned dairy company with a diverse portfolio of brands, including Gay Lea Butter, Nordica Cottage Cheese, Ivanhoe Cheese, Salerno Cheese, and Hewitt’s Dairy. Our products are sold in retail, foodservice, industrial, co-pack, and export markets, produced across 13 facilities in Ontario and Alberta.

We are committed to delivering high-quality, innovative products, from popular spreads and North America’s first Smooth Cottage Cheese to unique snacks made entirely of cheese. Our culture of excellence and entrepreneurship is driven by passionate professionals who believe in partnerships and an owner’s mindset.

Learn more at: http://www.gaylea.com

Gay Lea Foods is an equal-opportunity employer and values diversity. Reasonable accommodations are available upon request during the recruitment process.

Thank you for your interest in Gay Lea Foods. We wish you success in your career search!