Senior Manager, Product Marketing

JustPark; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

JustPark, the UK's leading parking app, is looking for a Senior Manager, Integrated Marketing to spearhead consumer marketing strategies. This pivotal role involves collaborating with product teams and analytics, driving marketing campaigns, and enhancing user engagement. Join a dynamic, fast-paced environment where your expertise will shape our marketing initiatives and user experience.

Benefits

Competitive healthcare package

Travel related benefits including parking credit

Lunches, snacks, drinks provided in the office

Enhanced parental leave offerings

401k/pension offerings

Regular social activities

Qualifications

• 8+ years of experience in product marketing in marketplace or consumer tech.
• Experience leading successful go-to-market campaigns that drive subscription growth.
• Excellent organizational and communication skills, able to influence stakeholders.

Responsibilities

• Drive consumer product marketing initiatives and execute multi-channel campaigns.
• Collaborate with analytics and marketing teams to monitor performance and track KPIs.
• Develop value proposition and ownership of Go-To-Market strategy for product launches.

Skills

Product marketing

Communication

Problem-solving

Data analysis

Job description

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About JustPark

JustPark is the premier partner offering both B2B solutions for destinations and B2C services for drivers, giving us the best of both worlds. We simplify the entire parking experience. From venues and councils to private driveways, our platform makes it simple for drivers to find, book, and pay for parking-while empowering our operating partners to deliver exceptional parking experiences.

We've always believed parking should be easier-from end to end. That's why we, two trailblazing companies-ParkHub and JustPark-have come together to make that vision a reality.

ParkHub revolutionized event parking in the US., optimizing venue operations for a smoother, stress-free experience. JustPark transformed parking in the UK, turning the hunt for a spot into a simple, seamless task.

Now, as one unified company, we're combining expertise to offer a full-service, frictionless parking solution for both businesses and consumers.

About the role

Every day, thousands of drivers and hundreds of clients rely on JustPark - the UK's favourite parking app that connects 14M+ drivers to over 250K spaces, parking a car every 2 seconds. As we grow our global footprint across the UK and US, we are seeking a driven and organized Senior Manager, Integrated Marketing to orchestrate multi-channel campaigns and ensure flawless cross-functional execution across the marketing team.

You will be a central force driving consumer product marketing initiatives across JustPark. You'll partner closely with senior stakeholders across the business-especially within product, analytics, and the marketing teams-to ensure that consumer product marketing campaigns are launched on time and with maximum impact.

This is a new role in the team which will be pivotal in driving consumer awareness and adoption of the JustPark app and its features. Working closely with the Senior Director, Brand and Product Marketing, you'll be responsible for identifying the features that drive strong and sticky adoption, driving repeat bookings and maximising revenue opportunities from drivers, and for space holders alike. You'll be the go-to person for product launches, lifecycle growth product marketing opportunities, and partner co-marketing positioning.

You'll be working closely with our Senior Manager, Integrated Marketing to ensure seamless planning and execution of all consumer product marketing campaigns and initiatives.

What you'll do:

• Voice of the User: Focussing on key customer segments, be the voice of the user within the company. By working with our analytics teams, and building out a research program to garner user insights, you'll create a complete understanding of different user needs and pain points
• Influence the Product Roadmap: Work with the Product team to influence the product roadmap and ensure we are building the right product for the right audience that drives consumer revenues
• Value Proposition and Positioning: Develop the value proposition and positioning of product features. Create the messaging for target audiences, and work with the CRM team to personalize user journeys
• GTM Strategy and Management: Ownership of the GTM strategy for product feature launches, and revenue growth product marketing campaigns. Working closely with the Senior Integrated Marketing Manager, you'll own the GTM strategy and partner on the execution of the campaign ensuring that there is a rigorous process followed to launch, track performance, iterate on learnings and scale campaigns as the company grows
• Cross-Functional Collaboration: Working closely with the Senior Integrated Marketing Manager, consult closely with channel owners (e.g., content, performance, CRM) to ensure campaign positioning and messaging is clear and consistent
• Performance Monitoring & Reporting: Collaborate with the Analytics team to develop KPIs for Product Marketing campaigns and track performance. Build out a presentation format for the sharing of results during and after the campaign, ensuring there is a platform for the sharing of insights post-campaign to inform future activities
• Identify Growth Opportunities: Partner with Product, analytics and Marketing teams to identify revenue growth opportunities and execute strategies for always-on acquisition growth and conversion

Requirements

What you'll bring:

• 8+ years of experience in product marketing, ideally in marketplace or consumer tech companies, or high-growth environments
• Experience of creating a product marketing strategy for 1 or more products
• Experience of delivering direct to consumer product marketing campaigns
• History of leading successful go-to-market campaigns that drive subscription growth, and / or product growth
• Experience of working with finance teams to develop business cases that define targets and ROI
• Experience using data to inform and prioritize strategic decisions
• Experience briefing in and giving feedback to creative teams
• Experience with running qualitative UXR insights studies to help gain user insights and understanding
• Experience collaborating with product managers and product organisations to drive alignment and shared launch roadmaps
• Excellent organisational and communication skills-with the ability to influence stakeholders at all levels
• Familiarity with a broad range of marketing disciplines including content, performance, CRM, and brand
• Strong problem-solving ability and comfort working in fast-paced, ambiguous environments
• A strategic mindset with a bias for execution and continuous improvement
• A collaborative team player with a proactive, solutions-first mindset

Benefits

• Investment in YOU and your wellbeing: competitive healthcare package & other wellness offerings!

• Simplifying journeys so you can breathe easier: a range of travel related benefits for you to take advantage of such such as parking credit and much more!
• Recharge your batteries: lunches, snacks, drinks & other sustenance provided for you in the office & a generous holiday policy. Watch our video from our (our very own chef and longest-standing employee)
• We look out for your family: enhanced parental leave offerings and childcare benefits
• Look after the pennies!: 401k/pension offerings & referral schemes to continue growing our team
• Success is best when it's shared!: regular social activities and opportunities to spend time with your colleagues outside of work on us!

Our Interview Process

First-stage - 30-minute virtual video interview via Google Meet with the People Team to tell you more about JustPark and the role and learn more about your experience

Second-stage - 45-minute virtual video interview via Google Meet with the Hiring Manager

Third-stage - A marketing task - to be completed at-home. We always make sure that the task is relevant for the role and as efficient as possible. Our tasks vary in length based on role & seniority but the task wouldn't take longer than a max. of 3-4 hours to complete

Final stage - A 1 hour final interview in our lovely office in Camden (or virtually if necessary) to meet your team and manager in-person, present your task and cover final interview-type questions