Senior Manager, Paid Media

Lever, Inc.; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

Premium healthcare

Lunch vouchers

ClassPass discount

Global career opportunities

Job summary

Match Group, a global leader in dating products, seeks a Senior Manager of Paid Media to lead high-impact user acquisition campaigns for Tinder across major European markets. You will own scalable UA strategies, optimize for revenue growth, and collaborate with partner teams in a fast-paced, international setting.

Expect hands-on work with MMPs like Adjust and AppsFlyer, plus deep involvement in campaign tools (TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat) and affiliate

Qualifications

• 8+ years of digital marketing and user acquisition experience.
• Hands-on with mobile measurement partners (MMPs) such as Adjust or AppsFlyer.
• Experience with campaigns across TikTok, Google, Meta, Snapchat, and affiliates.
• Full funnel / lifecycle marketing experience.
• Analytical mindset with ability to translate data into actions.
• Autonomous, reliable, and strong communicator.
• Fluent English in an international environment.

Responsibilities

• Own and drive user acquisition strategies across platforms.
• Deliver timely performance reporting and actionable insights.
• Develop and test creative ideas with the design team.
• Manage relationships with online marketing partners and networks.

Skills

Digital marketing

User acquisition

Analytics

Excel

English fluency

Tools

TikTok Ads Manager

Google Ads

Meta Business Manager

Snapchat Ads

Affiliate networks

Job description

Know where you belong!

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.

When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.

Our team is part of the global Paid Media & Growth team that operates globally. Paris team architects, develops, and expands growth across the EMEA markets, committed to helping every single person discover a connection that aligns with their unique lifestyle and journey. Additionally, we fuel global growth for diverse Match Group brands - including Meetic/ Match, Ourtime, Tinder, Hinge, OkCupid, The League, Plenty Of Fish, and Salams - broadening our reach and impact around the world.

In this role of Senior Manager, Paid Media you will lead and execute high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance.

How you’ll make an impact:

• Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.

• Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.

• Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.

• Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

We could be a match if:

• You bring 8+ years of digital marketing experience & user acquisition across major platforms.

• You have solid app experience, including hands‑on expertise with Mobile Measurement Partners (MMPs such as Adjust, AppsFlyer) and a strong command of mobile‑specific campaign tracking and attribution.

• You have hands‑on experience with key campaign tools, from creative testing and tracking software to TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, and affiliate networks.

• You have a full funnel/ marketing lifecycle experience.

• You’re genuinely passionate about media and media planning, with a deep curiosity for what drives performance.

• You’re analytically sharp - confident with numbers, proficient in Excel and Slides, and capable of translating data into actionable insights and clear next steps.

• You’re autonomous, reliable, and transparent in your communication - and flexible enough to adapt as business needs evolve.

• You speak fluent English and thrive in an international, fast‑paced environment.

What’s the team like?

• You’ll report directly to the Senior Media Director (Paris lead) and join a dynamic, growth‑minded team that’s passionate about learning, evolving, and pushing boundaries every day.

• There will be 2 direct reports: Online Manager & Online Executive to manage & grow in their career

• We operate in a truly international environment, collaborating closely with our colleagues (Paid Media & Growth team) in the U.S. (implying meetings with different time zones) and Tinder team in London.

• This role includes monthly trips to London to collaborate in person with the Tinder EMEA team.

• We value innovation, data‑driven thinking, and operational excellence - and we’re looking for someone who’s eager to excel.

Interview Process:

• A first 30-45 min Zoom conversation with the recruiter

• A 60 min onsite or virtual meeting with Nonna, the hiring manager (Sr. Director Media & Measurement Europe)

• An onsite live case study with Nonna and one Team Lead (Florent or Yanjun)

• A 30 min Zoom interview with Stephanie Wang (Head of Media & Growth)

• A 30 min Zoom interview with Henry Penny (Director, Paid Media)

• A final 30 min Zoom interview with Céline (HR Business Partner)

Why Match Group?

• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide.
• Access premium healthcare, mental health support, and emergency leaves.
• Benefit from a healthy work-life balance in a flexible and welcoming environment.
• Enjoy a modern office, close to transport and amenities.
• Access lunch vouchers and a discounted ClassPass subscription.
• Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities
• Join regular social events like breakfasts, lunches, and apéros.
• Use our products for free.

Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.

If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.