Senior Manager of Demand Generation

Silverfin Software Ltd.; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading software company is seeking a Senior Manager of Demand Generation to drive lead generation strategies and oversee a dynamic marketing team. The ideal candidate will have extensive experience in demand generation, with a proven track record in developing multi-channel campaigns. This role offers the opportunity to influence customer acquisition and engagement within a vibrant, innovative environment.

Qualifications

• 7-10+ years in demand generation or related marketing roles required.
• Demonstrated success in driving significant business growth.
• Experience in media buying and proficiency with automation platforms essential.

Responsibilities

• Lead demand generation strategies aligned with business goals.
• Manage relationships with external agencies and oversee campaign performance.
• Drive ABM digital approach for targeted segments.

Skills

Leadership

Data Analytics

Multi-channel Campaign Management

Email Marketing

SEO

Content Marketing

Education

Bachelor’s degree in Marketing, Business, or related field

Master’s degree preferred

Tools

HubSpot

Google Analytics

Salesforce

Pardot

WordPress

Job description

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we’ve been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe’s leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 930 firms across 16 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and Mont-Saint-Guibert (BE), we’re a team of over 180 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

Your role

• This role is crucial in driving Silverfin's growth by ensuring a steady and increasing flow of high-quality leads.
• Your strategies will directly influence customer acquisition, engagement, and retention.
• You will work closely with internal teams and external partners to create cohesive and effective marketing campaigns.

As the Senior Manager of Demand Generation at Silverfin Limited, you will spearhead all lead generation and demand generation strategies. Reporting to the Vice President of Marketing, you will be pivotal in shaping campaigns in collaboration with the Content Marketing Lead and Business Unit marketers. Your role will also encompass managing relationships with agency partners, including digital and creative agencies. Additionally, you will lead a dynamic team of campaign executives, performance marketing specialists, and digital marketing professionals.

Your responsibilities

• Collaborate with the Content Marketing Lead and Business Unit Marketers to create and implement demand generation strategies that align with Silverfin's business goals and outcomes.
• Ensure all demand generation strategies are directly aligned with BU’s GTM and marketing OKR’s.
• Work closely with business unit marketers, product management, sales, customer success, and business unit GMs to ensure all marketing efforts are aligned and integrated.
• Manage relationships with external digital and creative agencies, including SEO, creative resource and paid advertising (PPC, programmatic, paid social)Lead and mentor a team of campaign executives, performance marketers, marketing operations and digital marketing professionals.
• Analyse and report on campaign performance, making data-driven decisions to optimise results.
• Oversee the budget for demand generation activities, ensuring cost-effective allocation of resources.
• Stay up-to-date with industry trends and best practices to continuously improve Silverfin's demand generation efforts

Your performance & accountability

• Implementation of successful demand generation strategies that increase the volume of high-quality leads through the execution of marketing campaigns that reach and engage our ideal ICP, resulting in a higher volume of qualified leads to sales.
• Demonstrate the effectiveness of marketing effort by measuring the direct impact on Silverfin’s growth and revenue by consistently meeting or exceeding monthly, quarterly, and annual lead generation targets
• Drive the ABM digital approach at scale for BU target segments.
• Optimal allocation of marketing budget which results in maximum impact and measurable ROI and directly attributable to marketing campaigns.
• Ongoing performance reviews and consistent tracking against key performance indicators and Silverfin marketing OKR’s which align with both BU and company goals.
• Through the use of data driven insights refine and enhance marketing tactics, ensuring they remain effective and aligned with market trends and customer needs.
• Effective collaboration with BU GM’s, Sales, CS, Product and other internal and external stakeholders, resulting in cohesive and impactful marketing efforts.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• Extensive experience (7-10+ years) in demand generation or related marketing roles.
• Demonstrated success in creating and executing demand generation strategies that drive significant business growth.
• Experience in media buying (PPC, paid media, programmatic buying)Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and work management tools (e.g. Asana, Monday,..)
• Experience with CRM systems (e.g., Salesforce) and website content management (e.g. WordPress).
• Strong analytical skills and experience with data analytics tools (e.g., Google Analytics, Tableau).
• Experience with international and European media buying

Skills and knowledge

• Strong leadership skills managing and motivating a team of marketing professionals, including campaign executives, performance marketing specialists, and digital marketing professionals.
• Expertise in developing, implementing, and managing multi-channel marketing campaigns.
• Experience with various marketing channels, including email, social media, SEM, SEO, content marketing, and more.
• Experience of programmatic ABM and other ABM approachProficiency in using data analytics and marketing automation tools to track performance and optimise campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Experience with CRM systems, marketing automation platforms, and data analytics tools.
• Proven ability to manage and optimise marketing spend across various channels.
• Strong track record of managing agency relationships (including digital and creative agencies) and campaign budgets.
• Strong organisational skills and experience with work management platforms

Attitude and personality-related traits

• Persistent and determined in pursuing success and overcoming challenges to achieve goals and measurable success.
• Confident and decisive, with the ability to lead and inspire a team, encouraging collaboration and high performance.
• Capable of thinking strategically and planning long-term to achieve business objectives.
• Creative thinker with a strategic mindset.
• Flexible and able to adapt to changing market conditions and business needs.
• Collaborative and able to work effectively with cross-functional teams