Senior Manager of Demand Generation

Silverfin; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Silverfin, a leading cloud software solution for accountants, is seeking a Demand Generation Manager in London. This pivotal role involves driving customer acquisition through innovative marketing campaigns and demand generation strategies, significantly impacting the company's growth. The successful candidate will have extensive experience, strong analytical skills, and the ability to lead a team in a dynamic environment.

Qualifications

• 7-10+ years of experience in demand generation or related marketing roles.
• Proven success in creating and executing demand generation strategies.
• Strong analytical skills with experience using data analytics tools.

Responsibilities

• Collaborate with internal teams to implement demand generation strategies.
• Manage relationships with external digital and creative agencies.
• Oversee budget for demand generation activities and optimize for ROI.

Skills

Leadership

Multi-channel marketing

Data analytics

Communication

PPC

Content marketing

Education

Bachelor's degree in Marketing

Master's preferred

Tools

HubSpot

Salesforce

Google Analytics

Asana

WordPress

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Who we are?

Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.

Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we've been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.

Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.

In 2023, Silverfin became part of the Visma Group, joining one of Europe's leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.

Today, Silverfin is trusted by over 930 firms across 16 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.

Headquartered in Ghent, with offices in London, Luxembourg, Gouda (NL), and Mont-Saint-Guibert (BE), we're a team of over 180 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.

Your role

• This role is crucial in driving Silverfin's growth by ensuring a steady and increasing flow of high-quality leads.
• Your strategies will directly influence customer acquisition, engagement, and retention.
• You will work closely with internal teams and external partners to create cohesive and effective marketing campaigns.

Your responsibilities

• Collaborate with the Content Marketing Lead and Business Unit Marketers to create and implement demand generation strategies that align with Silverfin's business goals and outcomes.
• Ensure all demand generation strategies are directly aligned with BU's GTM and marketing OKRs.
• Work closely with business unit marketers, product management, sales, customer success, and GMs to ensure all marketing efforts are aligned and integrated.
• Manage relationships with external digital and creative agencies, including SEO, creative resources, and paid advertising (PPC, programmatic, paid social).
• Lead and mentor a team of campaign executives, performance marketers, marketing operations, and digital marketing professionals.
• Analyse and report on campaign performance, making data-driven decisions to optimise results.
• Oversee the budget for demand generation activities, ensuring cost-effective allocation of resources.
• Stay up-to-date with industry trends and best practices to continuously improve Silverfin's demand generation efforts.

Your performance & accountability

• Implement successful demand generation strategies that increase the volume of high-quality leads through marketing campaigns that reach and engage our target ICP, resulting in more qualified leads for sales.
• Measure marketing efforts' effectiveness by their impact on Silverfin's growth and revenue, consistently meeting or exceeding lead generation targets.
• Drive the ABM digital approach at scale for BU target segments.
• Optimize marketing budget allocation for maximum impact and ROI, directly attributable to campaigns.
• Conduct ongoing performance reviews and track against KPIs and marketing OKRs aligned with BU and company goals.
• Use data-driven insights to refine and enhance marketing tactics, ensuring they remain effective and aligned with market trends and customer needs.
• Collaborate effectively with BU GMs, Sales, CS, Product, and other stakeholders for cohesive marketing efforts.

Experience and Qualifications

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 7-10+ years of experience in demand generation or related marketing roles.
• Proven success in creating and executing demand generation strategies that drive business growth.
• Experience in media buying (PPC, paid media, programmatic).
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and work management tools (e.g., Asana, Monday).
• Experience with CRM systems (e.g., Salesforce) and website content management (e.g., WordPress).
• Strong analytical skills and experience with data analytics tools (e.g., Google Analytics, Tableau).
• Experience with international and European media buying.

Skills and knowledge

• Leadership skills in managing and motivating marketing teams.
• Expertise in multi-channel marketing campaigns.
• Experience with email, social media, SEM, SEO, content marketing, and more.
• Proficiency in data analytics and marketing automation tools.
• Strong analytical and decision-making skills.
• Excellent communication and interpersonal skills.
• Proven ability to manage agency relationships and budgets.

Attitude and personality traits

• Persistent, determined, confident, and decisive.
• Strategic thinker and creative innovator.
• Flexible and adaptable to market changes.
• Collaborative team player.