Senior Manager, Membership Enablement

LEGO Gruppe; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

The LEGO Group is seeking a Senior Manager, Membership Enablement in London to drive membership strategies and enhance member satisfaction. You will design enablement solutions, oversee program development, and collaborate across teams to optimize the member experience. This role requires extensive experience in loyalty programs and a passion for building valuable member connections.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Qualifications

• Extensive experience in leading global loyalty or membership programs.
• Proven track record in developing commercial and member-centric solutions.
• Experience in a global, multicultural environment.

Responsibilities

• Design and implement Membership Enablement Strategy.
• Oversee satisfaction mechanisms to drive continuous improvements.
• Develop guides and resources for members.

Skills

Communication

Cross-functional collaboration

Member-centric solutions

Job description

Job Description

Are you interested in step changing the LEGO Groups membership program operations and joining a value driven company in an exciting global role?

If so, seize the opportunity to join The LEGO Group as ourSenior Manager, Membership Enablement!

Please note:The work location is London, and no relocation assistance is offered for this role.

Core Responsibilities

You will be responsible for designing enablement strategies and solutions that empower members to effectively access and engage with the LEGO Group Membership Program (LEGO Insiders), including its benefits, rewards, and value-adding experiences.

By partnering with various business areas, this role drives Membership Enablement solutions to recruit new members, activate existing ones, and enhance overall satisfaction, ultimately improving Client Lifetime Value.

• Develop and implement the LEGO Group Membership Enablement Strategy, ensuring alignment with the overall Membership Strategy.
• Oversee membership satisfaction and feedback mechanisms to drive continuous improvements and enhance member satisfaction.
• Identify the member journey and how members will be able to access and participate in the membership benefit and rewards mechanics.
• Collaborate with M&P Experimentation on A/B testing and other member experience evaluations.
• Partner with product and service design teams to develop integrated Member Enablement Solutions across markets and channels.
• Set and monitor critical Member Enablement metrics, working closely with Membership reporting.
• Support the growth of a high-performing membership operations and development team.
• Develop user guides, FAQs, and tutorials to provide members with easy access to resources for troubleshooting and enabling members to self-service.

Play your part in our team succeeding

M&C Central Marketing aims to build and deploy capabilities essential for us to win in corporate plan 2026 and ensure alignment and execution of marketing excellence globally.

You will report directly to the Director, Membership Program Operations & Development.

Do you have what it takes?

• Extensive experience in a leading global loyalty or membership program
• Proven track record in developing and delivering commercial and member-centric enablement solutions.
• Skilled in managing and driving cross-functional delivery of membership enablement solution and program development,
• Experience in navigating and building support among diverse groups within a global company, including collaboration with product and tech teams.
• Excellent communicator, both written and oral, capable of conveying clear recommendations based on a solid foundation.
• Experience in a global, multicultural manufacturing environment with a complex channel mix (D2C and B2B).

You have a positive attitude and love working with others, making you a great teammate. You can also work independently while offering guidance to others. With your natural drive, you excel at building relationships and inspiring those around you.

#LI-SG2

#LI-Hybrid

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.