Senior Manager, Marketing Platforms

Elsevier; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Benefits offered by this job

Country-specific benefits

Flexible working hours

Job summary

Elsevier is seeking a senior leader to own the strategic direction of its Marketing Technology ecosystem. You will align platform roadmaps with business priorities, govern investments, and collaborate with senior stakeholders to drive measurable value and growth.

You will horizon-scan the MarTech landscape, lead vendor negotiations, manage budgets, and ensure platforms integrate effectively across the organization, enabling marketing teams to succeed.

Qualifications

• Significant experience managing or overseeing marketing technology platforms/solutions at a strategic level (e.g. CDPs, engagement/CRM platforms, social/CX tools, AI content tools)
• Strong track record of vendor negotiation, contract management, and budget ownership
• Experience working cross-functionally with Technology teams, translating business needs into technical requirements without being a technical specialist yourself
• Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders
• Strong commercial acumen and comfort owning budgets and demonstrating ROI
• Excellent stakeholder management and the ability to succeed through influence and collaboration rather than direct authority over platform teams

Responsibilities

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction
• Partner closely with Technology leadership to align the MarTech roadmap with broader technology architecture, data, and security standards
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business
• Lead contract negotiations and renewals across the marketing platform portfolio
• Own licence and seat management, ensuring allocation matches actual usage and need across teams
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery
• Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment
• Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos

Skills

Marketing technology

Vendor negotiation

Budget ownership

Cross-functional collaboration

Strategic thinking

Influence senior stakeholders

Job description

Are you passionate about shaping the future of marketing technology and ensuring platforms deliver measurable business value?

Do you enjoy building strategic partnerships, influencing senior stakeholders, and creating a connected technology ecosystem that enables marketing teams to succeed?

About our Team

The Data and Analytics Centre of Excellence, part of the Elsevier Marketing Excellence division, helps marketers use data with confidence to drive customer and business value, by providing analytics, attribution and ROI insight, data governance, and the platforms and training that let teams self-serve.

About the Role

As a senior leader within the Data and Analytics Centre of Excellence, you will own the strategic direction of Elsevier’s Marketing Technology (MarTech) ecosystem. You will help ensure that marketing platforms deliver measurable value, align with business priorities, and support long-term growth through effective governance, investment planning, and stakeholder collaboration.

Responsibilities

• Develop and own a multi-year Marketing Technology strategy, identifying where to invest, consolidate, or retire platforms based on business need and market direction
• Partner closely with Technology leadership to align the MarTech roadmap with broader technology architecture, data, and security standards
• Horizon-scan the MarTech landscape to identify emerging tools and capabilities relevant to the business
• Lead contract negotiations and renewals across the marketing platform portfolio
• Own licence and seat management, ensuring allocation matches actual usage and need across teams
• Manage vendor relationships at a strategic level, holding platforms accountable to roadmap commitments and value delivery
• Partner with Technology to manage the overall MarTech budget, including forecasting, cost optimisation, and business case development for new investment
• Act as the central connective point across Platform Product Managers, ensuring platforms are integrated and work together rather than in silos

Requirements

• Significant experience managing or overseeing marketing technology platforms/solutions at a strategic level (e.g. CDPs, engagement/CRM platforms, social/CX tools, AI content tools)
• Strong track record of vendor negotiation, contract management, and budget ownership
• Experience working cross-functionally with Technology teams, translating business needs into technical requirements without being a technical specialist yourself
• Ability to build a coherent strategy across a fragmented tool landscape and influence senior stakeholders
• Strong commercial acumen and comfort owning budgets and demonstrating ROI
• Excellent stakeholder management and the ability to succeed through influence and collaboration rather than direct authority over platform teams

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

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