Senior Manager, Marketing Data, Analytics & Insights

TN United Kingdom; London; On-site; GBP 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Manager for Marketing Data, Analytics, and Insights. In this pivotal role, you will lead the development of comprehensive marketing data strategies that align with business objectives and drive growth. Your expertise in Adobe and Google Analytics will be crucial in optimizing marketing performance and crafting actionable insights. Collaborate with cross-functional teams to establish measurement plans and enhance data fluency across the organization. If you have a passion for data-driven strategies and storytelling with complex data, this is the perfect opportunity for you.

Qualifications

• 7+ years of experience in marketing analytics with a strong data fluency.
• Expertise in web analytics tools and crafting actionable insights.

Responsibilities

• Develop and implement marketing data performance strategies.
• Analyze marketing data to extract meaningful insights and optimize campaigns.

Skills

Marketing Analytics

Data Management

Adobe Analytics

Google Analytics

Statistical Techniques

Data Storytelling

Communication Skills

Project Management

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Computer Science

Tools

Adobe Analytics

Google Analytics

Job description

Job Title: Senior Manager, Marketing Data, Analytics & Insights, London

Client:

CFA Institute

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

172baccdc094

Job Views:

7

Posted:

26.04.2025

Expiry Date:

10.06.2025

Job Description:

Description:

As a Senior Manager, Marketing Data, Analytics, and Insights, you will have the opportunity to:

1. Marketing Data and Performance Strategy: Help develop and implement a comprehensive strategy for CFA Institute marketing data measurement that aligns with business objectives and drives growth.

2. Consult on cross-channel KPIs and streamline measurement plans by developing and tracking key performance indicators (KPIs) related to marketing campaigns, customer behavior, and overall business performance. Own the ongoing monitoring and adjustments of the KPIs across the division.

3. Maintain a constant pulse on industry trends and best practices, proactively evolving the analytics program to maximize effectiveness.

4. Oversee the acquisition and integration of data from various agencies and third-party partners, ensuring adherence to legal, privacy, and regulatory requirements.

Digital Data & Insights Generation:

1. Responsible for creating the unified data and analytics vision for the MCX team and all marketing channels. Ensure and share the vision across the organization’s internal data teams from a marketing requirements perspective, ensuring it fits within the business strategy.

2. Leverage expertise in Adobe and Google Analytics suites to optimize marketing performance, crafting actionable dashboards and fostering cross-functional data fluency.

3. Decide which data from which platform is used and when enhancements are required.

4. Analyze marketing data to extract meaningful insights.

5. Collaborate with key stakeholders across email marketing, paid media, web, and business intelligence to establish measurement plans and integrate strategic goals into the broader marketing framework.

Campaign Analytics & Performance Measurement:

1. Provide strategic guidance for site pixeling in paid media campaigns, optimizing tracking and campaign performance.

2. Own Adobe Analytics dashboards and UTM coding/strategy for campaigns.

3. Ensure stakeholders utilize tools and insights effectively.

4. Conduct regular audits of dashboards and data files, identify opportunities for improvement, and implement user-driven enhancements.

5. Improve conversion rates and create campaign benchmarks; share results with marketing teams.

Segmentation & Propensity Modelling:

1. Create customer segments based on demographics, behavior, or other relevant criteria.

2. Use statistical techniques (e.g., logistic regression, decision trees) to create predictive models.

Reporting & Collaboration:

1. Lead the creation and presentation of reports, ensuring clear communication of insights to leadership and partners.

2. Contribute to developing a marketing technology stack, optimizing partner capabilities, and implementing best practices for cross-platform connectivity.

3. Partner with the Business Intelligence team to refine lead scoring models and establish post-click KPIs.

4. Act as the MCX Data SME, delivering briefs to internal data teams.

The ideal candidate will have:

1. A solid understanding of marketing technology, experience managing data, and crafting insights with actionable next steps.

2. Bachelor’s degree in marketing, computer science, or related field.

3. At least 7+ years of experience in marketing analytics.

4. Deep expertise in web analytics tools (Google Analytics, Adobe Analytics).

5. Exceptional data fluency, analytical skills, and problem-solving ability.

6. Familiarity with marketing technology partners and integrations.

7. Ability to translate business objectives into data-driven strategies.

8. Strong storytelling skills with complex data.

9. Basic media math knowledge.

10. Experience building measurement plans aligned with marketing goals.

11. Excellent communication and presentation skills.

12. Ability to manage multiple complex projects with attention to detail.

This position is open to internal and external candidates. CFA Institute employees are given first consideration. All are encouraged to apply.

You can connect with us on LinkedIn.

If interested, click “Apply” and complete our brief application.

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We are an Equal Opportunity Employer. We prohibit discrimination and harassment based on protected characteristics. Our policy applies to all employment aspects worldwide.

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