Senior Manager, Marketing Communications

Appian UK; London; On-site; GBP 55,000 - 80,000; Full time

Job summary

A leading software company is seeking a Senior Manager of Marketing Communications for a maternity cover in London. This role involves executing PR strategies, managing agencies, and driving social media efforts to enhance brand visibility and lead conversion. Ideal candidates have significant experience in B2B software marketing, excellent communication skills, and a robust understanding of the technology sector.

Benefits

Training and Development

Growth Opportunities

Community initiatives

Qualifications

• 5+ years in B2B marketing communications, preferably in technology or SaaS.
• Proven ability to manage PR agencies and execute campaigns.
• Excellent communication skills and strong editorial sense.

Responsibilities

• Execute strategic PR plans aligned with business goals.
• Manage external PR agencies and oversee content creation.
• Collaborate on social media strategies and campaign execution.

Skills

Writing

Editing

PR management

Social media strategy

Digital Savvy

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Google Work Suite

Microsoft Office

Job description

Senior Manager, Marketing Communications (Maternity Cover)

London, United Kingdom

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

We are seeking an experienced Marketing Communications Manager or Director to join our marketing team on a 9 to 12-month maternity cover contract. This role is pivotal in executing external communications and public relations as part of integrated global marketing campaigns that drive brand awareness and thought leadership across the region for lead conversion.

We are looking for seasoned candidates with proven public relations (PR) and social media success in a B2B software company. You will be responsible for working with our PR agencies in the US, EMEA and Australia to help amplify our global messaging across regions. This includes media relations, thought leadership, and executive visibility, alongside strategic social media campaign execution. You will also work closely with internal stakeholders with direct access to the marketing leadership team to drive awareness, engagement, and brand reputation in key markets.

Key Responsibilities

Public Relations

Execute a strategic PR plan aligned with Appian business goals and marketing objectives across industries and geographies.

Manage external PR agencies in the US, EMEA, and Australia to create and share thought leadership content across key tech, business, and industry publications to reach targets and KPIs.

Create, edit, and amplify the company’s voice across earned and owned channels to ensure consistent messaging across regions.

Collaborate with internal stakeholders to identify content opportunities, write, edit, and distribute press releases and executive thought leadership pieces for the press.

Work across marketing functions in customer, content, product, industry, digital, analyst, and field with direct access to the marketing and executive leadership teams.

Manage and review weekly content submission for marketing leadership review and approval.

Use internal systems and tools to create design and web upload requests.

Create weekly press coverage reports, monthly board reports, and other PR/communications reports as needed.

Liaise with media spokespersons for interview and/or byline opportunities.

Social Media

Work with Appian’s organic social media manager to evolve the company’s social media strategy across LinkedIn, X (formerly Twitter), Facebook and Instagram.

Review and edit organic social media posts and assets weekly, and as needed to ensure consistency in tone of voice per Appian Brand Guidelines.

Create compelling content calendars and organic social media posts aligned with product launches, campaigns, events, and company news as needed.

Capable of managing social media accounts, including copywriting, scheduling, community management, and reporting to cover for organic social media manager, when required.

Skills and Qualifications

Experience: 5+ years in B2B marketing communications, preferably within the technology or SaaS industry.

Skills: Strong writing and editing skills, with the ability to create content for various channels and audiences.

Tools: Google Work Suite and Microsoft Office (Word, Excel, and PowerPoint), organic social media, PR monitoring, content management, IT ticketing, contract approval, budgeting, and finance systems.

Collaboration: Proven ability to work cross-functionally, liaise with global leadership in the US and regional teams in EMEA, APJ

Communications: Excellent written and verbal communication skills, with a strong editorial sense.

Cultural Awareness: Working knowledge of key markets and cultures, differences and how to be effective in each market.

Language Skills: Basic or advanced speaking and writing skills in another major European language (Spanish, French, German, and/or Italian) would be an advantage.

Project Management: Ability to manage multiple projects simultaneously to deliver on-time and with quality.

Budget and Invoice Management: Maintain and keep track of global communications budget spend, invoice approvals, and requests.

Digital Savvy: knowledge of SEO, UX/UI design principal for marketing optimisation and conversion, analytics platforms, and content amplification tactics is a plus.

Education: Bachelor's degree in Marketing, Communications, or a related field.

This role is based at our 20 Fenchurch Street (The Walkie-Talkie Building!) London office. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

Tools and Resources

• Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process, please contact us by email [e-mail] . Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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