Senior Manager Lifecycle Marketing

Fastmarkets; England; On-site; GBP 110,000 - 150,000; Full time

Job summary

Fastmarkets is seeking a commercially minded, technically fluent leader to build the next generation of customer lifecycle marketing and accelerate AI adoption across the marketing function.

You will own our customer lifecycle strategy and marketing automation roadmap, translating signals into better journeys, propositions and decisions. This is a strategic, hands‑on builder role with scope to prototype, deploy AI agents and integrations.

Qualifications

• Significant experience leading B2B marketing automation and lifecycle programmes.
• Deep hands-on Marketo expertise including campaigns, lead management and Salesforce integration.
• Strong Salesforce knowledge across campaigns, leads, contacts and reporting.
• Experience designing complex customer journeys with measurable results.

Responsibilities

• Own and evolve lifecycle marketing strategy across acquisition, onboarding, adoption, engagement, renewal and advocacy.
• Design and optimize customer journeys using behavioural, commercial and product-usage data.
• Lead marketing automation and AI-enabled workflows and integrations.
• Partner with Marketing, Technology and Data teams to deliver scalable solutions.

Skills

B2B marketing automation

Lifecycle marketing

Marketo expertise

Salesforce knowledge

AI in marketing

Tools

Marketo

Salesforce

Job description

Job Description

The Role

We are looking for a commercially minded, technically fluent leader to build the next generation of customer lifecycle marketing at Fastmarkets and accelerate the responsible adoption of AI across the marketing function.

This role sits at the intersection of customer strategy, customer insight, marketing technology, data and transformation. You will own our customer lifecycle strategy and marketing automation roadmap, ensuring direct customer feedback and behavioural signals are translated into better journeys, propositions and decisions. Using customer intelligence, automation and AI, you will make engagement more relevant, timely and scalable. You will also act as marketing’s AI enablement lead, identifying high‑value use cases, structuring pilots, establishing standards and helping teams embed successful approaches into everyday work.

This is a strategic, hands‑on builder role. You will set direction and create the operating model, but you will also personally prototype, build and deploy agents, automations and integrations. You will work directly with marketing subject‑matter experts to turn their ideas into reliable workflows that permanently improve how teams plan, execute and optimise marketing. You will need to understand marketing flows and systems in depth, while having the technical confidence to connect platforms, troubleshoot integrations and move solutions from concept into production.

Key responsibilities

Customer Lifecycle Strategy

• Own and evolve Fastmarkets' lifecycle marketing strategy across acquisition, onboarding, adoption, engagement, renewal, expansion and advocacy, creating a scalable customer experience across subscription, digital product and events customers.
• Design and optimise customer journeys using behavioural, commercial and product‑usage data to drive engagement, adoption, retention and growth.
• Build targeted lifecycle programmes for key customer segments, including high‑value, growth and at‑risk customers, using predictive signals and customer intelligence to improve outcomes.
• Establish lifecycle KPIs, reporting and roadmaps, working closely with Marketing, Sales, Client Services, Product and Data teams to align customer journeys with commercial priorities.

GTM Engineering, Marketing Automation and AI Agents

• Own the strategic direction, governance and continuous evolution of Fastmarkets' marketing automation, AI and customer engagement ecosystem.
• Act as the senior subject matter expert for Marketo and related platforms, driving best practice across automation, lead management, lifecycle orchestration, segmentation and reporting.
• Design, build and optimise automations, integrations, AI‑powered workflows and customer journeys that improve efficiency, scalability and customer experience.
• Partner with Marketing, Technology and Data teams to develop and deploy AI agents, API integrations and connected workflows that solve real business challenges and support marketing execution.
• Establish frameworks, standards and governance for AI‑enabled solutions, ensuring they deliver measurable value, reliability and adoption across the Marketing function.

Customer Intelligence and Decisioning

• Lead audience segmentation, customer health and targeting frameworks that enable more relevant, personalised customer experiences.
• Use attribution, journey analytics and customer insight to identify the drivers of engagement, adoption, retention and growth.
• Partner with Marketing, Product, Commercial and Data teams to improve data quality, accessibility and governance, ensuring insight is trusted and actionable.
• Translate customer data into clear recommendations that inform lifecycle strategy, campaigns, customer engagement and commercial decision‑making.

Marketing AI Strategy and Enablement

• Own and deliver Marketing's AI roadmap, identifying and scaling use cases that improve customer engagement, marketing effectiveness and team productivity.
• Lead Marketing's AI Centre of Excellence, establishing best practices, governance and adoption across the function.
• Evaluate, implement and optimise AI tools, agents and workflows that enhance customer intelligence, personalisation, campaign execution and operational efficiency.
• Partner with Technology, Data and Legal teams to ensure AI is deployed responsibly while coaching marketers to confidently adopt new ways of working.

Leadership and Team Development

• Lead, coach and develop the Email Marketing Executives, setting clear objectives and raising technical, strategic and commercial capability.
• Create a high‑performance culture focused on customer value, quality, innovation, accountability and continuous improvement.
• Establish best practice for campaign build, testing, quality assurance, deliverability, compliance, documentation and reporting.
• Influence cross‑functional teams without direct authority and help colleagues navigate the practical and people impacts of changing technology.

Governance and Performance

• Own email deliverability, consent management and compliance with applicable data protection and electronic marketing requirements.
• Establish clear governance for marketing automation, AI‑enabled workflows, audience use and customer communications.
• Manage relevant platform, vendor and agency relationships, ensuring value, performance and appropriate controls.
• Report regularly to senior Marketing leadership on lifecycle performance, AI adoption, productivity gains, risks, insights and recommendations.

Qualifications

We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.

If you are open‑minded, curious, resilient, solutions‑oriented and committed to promoting equality, then read on.

Knowledge, experience and skills

We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast‑paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.

Essential

• Significant experience leading B2B marketing automation, lifecycle marketing, customer engagement or marketing technology programmes.
• Deep hands‑on expertise in Marketo, including architecture, programmes, smart campaigns, nurture, scoring, lead lifecycle and Salesforce integration.
• Strong Salesforce knowledge across campaigns, leads, contacts, accounts, opportunities and reporting.
• Proven experience designing complex customer journeys, segmentation frameworks and retention or adoption programmes that delivered measurable results.
• Experience managing digital transformation, marketing operations or technology‑enabled change across cross‑functional teams.
• Strong understanding of practical AI applications in marketing, with experience moving use cases from idea through pilot to adoption.
• Ability to translate business requirements into scalable workflows, automation, data and technology solutions.

Highly desirable

• Experience with Dreamdata, Clay or comparable attribution, enrichment and audience‑building platforms.
• Experience designing or deploying AI agents, copilots, no‑code automations or AI‑enabled workflow solutions.
• Familiarity with APIs, MCP, agent frameworks, evaluation methods or integration architecture, sufficient to work effectively with technical specialists.
• Experience developing AI governance, enablement or adoption programmes within a marketing organisation.
• Experience building customer health models, predictive analytics, propensity models or churn interventions.

If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.

Additional Information

Our Values

Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.

Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:

• METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
• ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
• GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
• INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
• CUSTOMER CENTRIC. We are customer‑centric in all that we do
• COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.

We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements.

Reward and benefits at Fastmarkets

We believe in fair pay and benefits that support you both inside and outside of work. Through Fastmarkets Rewards, you'll have access to a range of core benefits and a flexible allowance, giving you the freedom to tailor your package to suit your lifestyle, wellbeing and financial priorities. We know that everyone's needs are different, so we've designed our benefits to support our diverse global team wherever they're based.

Specific benefits may vary by country and role.