Senior Manager, Integrated Paid Media Strategy

THE CHARLES GROUP; Greater Manchester; Remote; GBP 80,000 - 100,000; Full time

Job summary

An innovative advertising services firm is seeking a hybrid media strategist to lead integrated paid media strategies. In this dynamic role, you will drive the full media lifecycle from insights to execution, optimizing campaigns across various platforms like Meta, Google Ads, and LinkedIn. Your expertise in audience segmentation and media analytics will be pivotal in crafting strategies that connect audiences with compelling content. This role offers the opportunity to work closely with clients, mentor junior team members, and collaborate cross-functionally to deliver impactful results. If you're passionate about performance marketing and thrive in a fast-paced environment, this is the perfect opportunity for you.

Qualifications

• 7–10 years in paid media strategy and performance marketing, agency experience preferred.
• Expertise with major media platforms and advanced planning tools.

Responsibilities

• Lead contact for key clients, translating business objectives into media strategies.
• Oversee media planning and management across platforms ensuring optimal performance.

Skills

Client Leadership

Media Strategy

Performance Marketing

Communication Skills

Audience Segmentation

A/B Testing

Tools

Google Ads

Meta

LinkedIn

Google Data Studio

Tableau

GWI

Nielsen

Comscore

Job description

Senior Manager, Integrated Paid Media Strategy

We're looking for a hybrid media strategist and performance leader with deep channel expertise, strategic vision, and polished client communication skills. You’ll own the full media lifecycle: from insights and planning to execution, optimization, and reporting—while acting as a senior, client-facing partner across retail, CPG, and real estate sectors.

You have a passion for connecting audiences to content through smart, efficient media buying. You think holistically—integrating paid search, social, programmatic, and emerging channels—and you thrive on turning data into strategy and strategy into results.

Responsibilities

Client Leadership & Strategy

• Serve as the lead point of contact for key clients, translating their business objectives into actionable media strategies.
• Own the development and presentation of media plans, strategic frameworks, and performance reports.
• Articulate the "why" behind the media—bringing clients along in the process and aligning stakeholders around KPIs and outcomes.
• Build integrated paid media strategies across social, search, programmatic, and emerging platforms.
• Use tools such as GWI, Nielsen, or Comscore to inform audience-first planning.
• Partner with analytics and research teams to distill insights into actionable recommendations.

Campaign Execution & Optimization

• Oversee tactical media planning, setup, and management across platforms (Meta, Google Ads, LinkedIn, TikTok, etc.).
• Ensure campaigns are optimized for performance and aligned to KPIs such as CPA, ROAS, engagement, and lead generation.

Cross-Functional & Team Collaboration

• Collaborate with creative, content, and analytics teams to ensure campaigns are insight-driven and exceptionally executed.
• Mentor junior media team members and foster a culture of accountability and innovation.

Reporting & Measurement

• Build clear, compelling reports and dashboards using tools like Google Data Studio or Tableau.
• Present results to both internal and external stakeholders with a focus on business impact and strategic implications.

Qualifications

• 7–10 years of experience in paid media strategy, planning, and performance marketing; agency experience preferred.
• Proven track record of client leadership and campaign success across multiple verticals.
• Expertise with Meta, Google Ads, LinkedIn, and other major media platforms.
• Fluent in media analytics, audience segmentation, A/B testing, and measurement frameworks.
• Strong presentation and communication skills with executive-level polish.
• Familiarity with advanced planning tools (GWI, Nielsen, Kantar, Comscore).
• A collaborative leader who thrives in fast-paced, cross-functional environments.

This is a REMOTE role - All candidates must be comfortable working ADJUSTED hours with a US, East Coast based Team

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Strategy/Planning, Advertising, and Marketing

Industries

Advertising Services