Senior Manager, Global Marketing Communications and End-to-End Experiences Intelligence

Coca Cola; London; On-site; USD 130,000 - 147,000; Full time

Job summary

The Coca-Cola Company is seeking a Senior Manager for Global Marketing Communications Intelligence in London. This role involves enhancing data-driven marketing insights, managing data partnerships, and leading cross-functional teams to improve marketing effectiveness. Candidates should have expertise in analytics and team leadership, with a strong background in data sciences.

Qualifications

• At least 5 years in data science or marketing analytics.
• Deep expertise in causal inference and machine learning frameworks.
• Experience in managing external teams and mentoring talent.

Responsibilities

• Serve as marketing analytics subject matter expert for Campaign/Media Research.
• Design predictive analytics products to improve campaign effectiveness.
• Lead cross-functional teams to build analytics solutions.

Skills

Advanced Analytics

Business Intelligence

Campaign Development

Data Science

Data Visualization

Cross-Functional Leadership

Vendor Management

Strategic Communication

Innovation

Education

Bachelor's degree required

Master's degree preferred (e.g., MBA, MS in Data Science)

Tools

Power BI

SQL

Python

R

Job description

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Senior Manager, Global Marketing Communications and End-to-End Experiences Intelligence, London

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

275b215cbbec

Job Views:

3

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Description

The Coca-Cola Company has been on a journey to build a networked global organization across more than 200 countries, combining the power of scale and deep local knowledge to drive sustainable growth. A critical component of this networked organization is Enterprise Services which provides enterprise-wide solutions and services.

This role is within the Marketing, CCL & PACS Intelligence (MCPI) team, focusing on transforming global Marketing Communications Insights and Measurement. The position aims to enhance consumer-centric and data-driven marketing intelligence to enable distinctive marketing experiences and campaigns.

The Senior Manager, Global Marketing Communications and End-to-End Experiences Intelligence will develop and implement diagnostics for advertising and consumer experiences, working closely with stakeholders like Human Insights, IMX/Connections, and Global Categories. Responsibilities include managing data sources, leading measurement systems, and influencing decision-making through insights. While it may not have direct reports, it holds significant influence through project leadership. This role is a key member of the MCPI team within the Global Enterprise Services organization.

What You’ll Do for Us:

1. Serve as marketing analytics subject matter expert for Campaign/Media Research Protocols; ensure statistical rigor and best practices to uphold data integrity and provide trustworthy insights.

2. Establish a standardized data foundation; promote adoption of taxonomy and tagging protocols, develop schemas, and automate data ingestion and quality checks.

3. Manage external data partnerships; evaluate new technologies, negotiate with vendors, and ensure proper data governance.

4. Design and deploy predictive analytics products; including uplift models, media mix modeling, and AI tools to improve campaign effectiveness.

5. Enable evidence-based decisions; create recommendation engines and scenario planning tools to optimize media investments.

6. Provide advanced analytics for categories or units; interpret data and recommend actions to drive ROI.

7. Document and share data science best practices; foster adoption across teams.

8. Lead cross-functional teams; coordinate data engineers, analysts, and partners to build analytics solutions.

9. Foster a culture of innovation; promote high performance, inclusivity, and continuous learning.

Qualifications & Requirements:

Seeking a collaborative leader with strong interpersonal skills, thriving in fast-paced, ambiguous environments, capable of inspiring teams and communicating complex ideas clearly.

Technical Leadership & Strategy:

• Deep expertise in causal inference, uplift modeling, media mix modeling, LLM applications, and machine learning frameworks.
• Proficiency in SQL, Python, R; experience delivering scalable analytical solutions.

Business Impact & Governance:

• Experience in data governance, privacy frameworks, and quality monitoring.
• Proven ability to implement enterprise BI tools like Power BI.

Cross-Functional Leadership:

• At least 3 years managing external teams or partners, mentoring talent.
• Vendor management and strategic partnership experience.

Strategic Communication & Innovation:

• Ability to communicate complex insights to executive audiences.
• Build cross-functional relationships to foster innovation.
• Demonstrate entrepreneurial mindset and strategic thinking.

Work Experience:

• At least 5 years in data science, marketing analytics, or media measurement, with enterprise-scale leadership experience.

Education:

• Bachelor’s degree required; Master’s preferred (e.g., MBA, MS in Data Science or related fields).
• Commitment to ongoing learning in AI/ML and data science trends.

The Coca-Cola Company does not sponsor work visas for this role. Applicants must be authorized to work in the US.

Skills: Advanced Analytics, Business Intelligence, Campaign Development, Data Science, Data Visualization, Cross-Functional Leadership, Vendor Management, Strategic Communication, Innovation.

Pay Range: $130,000 - $147,000

Annual Incentive: 15%