Senior Manager, Global Marketing

Research & Diagnostic Systems, Inc.; United Kingdom; Remote; GBP 60,000 - 80,000; Full time

Job summary

Join a leading company in Life Sciences as a Senior Manager, Global Marketing. You will lead Lunaphore's marketing efforts, strategizing to enhance visibility and generate sales across multiple territories. Your role involves managing a diverse team and executing comprehensive marketing plans, while leveraging your extensive experience in the field.

Benefits

Competitive wages

Retirement programs

Employee stock purchase plan

Mentorship and promotional opportunities

International work environment

Culture of empowerment and innovation

Qualifications

• 8+ years in Life Sciences Marketing with high-capex products.
• Experience launching products in the academic, biopharma markets.
• 5+ years managing mid-sized teams (5-10 people).
• Fluency in English required.

Responsibilities

• Define and supervise the Marketing strategy and activities.
• Generate high quality leads to feed sales pipeline.
• Manage Product Marketing team and collateral creation.
• Ensure Lunaphore’s presence at scientific events.
• Lead Marketing Operations and statistical tracking.

Skills

Strategic thinking

Creative thinking

Excellent communication

Visual communication

Team management

Organizational skills

Goal-oriented

Education

Master degree in Life Sciences or related field

Degree in Marketing with scientific understanding

Job description

Senior Manager, Global Marketing page is loaded

Senior Manager, Global Marketing

Apply remote type Fully remote locations CH - Remote time type Full time posted on Posted 30+ Days Ago job requisition id JR100103

By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.

Job Description

Lunaphore is now part of the Spatial Biology Division of Bio-Techne. Lunaphore provides solutions based on a groundbreaking chip technology that can extract spatial proteomic and transcriptomic data from tumors and other tissues, transforming any assay into multiplex spatial biology with an intuitive approach.

We are looking for a Senior Manager, Global Marketing to lead the Global Marketing team of Lunaphore, a Bio-Techne brand. The Senior Manager, Global Marketing will report to the Senior Director, Product Strategy and Marketing and be responsible for managing the Lunaphore Marketing team, defining the Marketing strategy and targets, and ensuring the execution of the Annual Marketing plan, to increase the visibility and reputation of Lunaphore’s products and feed the sales pipeline across all territories.

Main responsibilities

• Define, direct and supervise the strategy and activities of the Marketing team, including its budget, activities, timelines and results. Define and ensure execution of the Annual Marketing Strategy and Tactical Plan.

• Establish goals and ensure achievement of sales opportunity generation targets to feed the sales pipeline, by generating high quality leads across a multi-channel strategy, and developing effective nurturing and qualification funnels.

• Lead, supervise and review the activities of the Product Marketing team, including the creation of collateral needed for product promotion and educational activities, including product brochures, sales decks, website pages, among other, as well as the planning and execution of promotional campaigns. Regularly monitor Commercial activities and ensure swift response to the needs and requests of the Commercial Team to ultimately increase sales effectiveness.

• Lead, supervise and review the activities of the Events team, to ensure Lunaphore’s presence at scientific events, including congresses, webinars, roadshows and seminars, contributing to raising awareness and reputation about the company and its products, and to increase commercial traction.

• Lead, supervise and review the activities of the Scientific Marketing team to effectively prioritize, request, forecast and disseminate data, generated both internally and externally, to support Marketing efforts and increase scientific reputation. Ensure the development of scientific marketing collateral such as scientific presentations and posters for events, as well as collateral and tools to support the Commercial Team efforts.

• Lead, supervise and review the Marketing Operations activities, including website and CRM development, lead gen and qualification system architecture and integration, digital marketing activities, as well as regular tracking, reporting and optimization of all Marketing activities across the company.

• Ensure effectiveness and compliance with the highest standards of customer-facing communication across the organization, including consistency in product branding and positioning and messaging for optimal product differentiation from the competition, by providing trainings and resource sharing tools to internal teams and external partners.

• Build processes and communication channels across different departments of the Lunaphore and other Bio-Techne organizations to ensure strategic alignment, content quality control, coordination and visibility of Marketing efforts.

• Position preferably located at Swiss headquarters in Tolochenaz, or can be remote from EMEA.

Required qualifications

• Master degree in Life Sciences or related field, or Degree in Marketing with an excellent level of scientific understanding.

• At least 8 years of experience in a Life Sciences Marketing role, working with high-capex products in emerging markets.

• A good understanding of spatial biology, single-cell or histopathology fields in research and/or diagnostic markets.

• Thorough experience launching and selling products in the academic, biopharma and CRO market segments.

• At least 5 years of personnel management experience in an equivalent role, managing mid-sized teams 5-10 people.

• Fluent in English, oral and written.

Required soft skills

• Strategic and creative thinking.

• Excellent communicator on both general and technical content.

• Excellent sense of visual communication.

• Good managerial skills, with the ability to motivate and direct heterogenous teams.

• Excellent organizational skills and capability to manage deadlines.

• Self-driven. Goal and result-oriented.

Why Join Bio-Techne:

• We offer competitive wages along with extensive benefits for employees and their families.

• We invest in our employees’ financial futures through retirement programs and an employee stock purchase plan.

• We help our employees develop their careers through mentorship, promotional opportunities, training and development, internship programs, and more.

• We offer an international and diverse working environment, enriched by employee resource groups; volunteer and charity events; and employee events that build a culture of caring and belonging.

• We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table.

Bio-Techne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.

About Us

Bio-Techne empowers researchers in Life Science and Clinical Diagnostics by providing high-quality reagents, instruments, custom manufacturing, and testing services. Our family of brands creates a unique portfolio of products and services.
Science is our passion; it drives us to collaborate, develop, and manufacture award-winning tools that help researchers achieve reproducible and consistent results.