Senior Manager George.com - Product

ASDA; Leeds; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading retail organization is seeking a Senior Manager for George.com to define and drive the product vision and strategy. This role emphasizes data-informed decision-making to improve customer experience. The ideal candidate has extensive experience in product management, strong leadership skills, and a background in UX and CX principles. A competitive benefits package and a hybrid working model are offered.

Benefits

Discretionary company bonus

Company pension 1.5 times contribution

Company car allowance

15% employee discount

Access to wellbeing services

24/7 virtual GP and counselling

Parental leave policies

Qualifications

• Experience in product management with at least 3 years in senior leadership.
• Proven record of building data-driven product teams.
• Knowledge of data-driven decision-making.

Responsibilities

• Define a customer-centric product vision.
• Lead and mentor the product management team.
• Ensure product decisions are grounded in customer behaviors.

Skills

Data-driven decision making

Leadership

Customer empathy

UX and CX principles

Agile methodologies

Tools

Data analytics tools

Job description

Job Title

Senior Manager George.com - Product

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours per Week

37.5

Salary

Competitive Salary plus benefits

Category

Product Development - SF

Closing Date

14 August 2025

“Find your role”.

• This is a Online Head of Product at Asda is a senior leader role responsible for defining and driving the product vision, strategy, and execution, with a strong emphasis on data-advised change to drive measurable, valuable outcomes. This role is pivotal in fostering a culture where customer value, innovation, and operational excellence are deeply informed by data. The Head of Product ensures that products are designed with empathy for the customer and backed by data that drives business and user-focused outcomes.
• Asda’s culture is built on collaboration, simplicity, and continuous improvement. The Head of Product ensures that product teams make data-driven decisions at every stage of product development to meet customer needs, drive business value, and ultimately improve the Customer Experience (CX) and User Experience (UX).

Key Responsibilities:

• Product Vision & Strategy: Define and communicate a customer-centric product vision that is informed by both qualitative customer insights and quantitative data. Ensure that product strategies are continuously adjusted based on data analytics to deliver measurable, valuable outcomes for Asda and its customers.
• Leadership & Team Development: Lead and mentor the product management team, encouraging a strong focus on data-driven decision-making. Foster a culture where data informs the design, development, and prioritisation of products to deliver tangible value for customers and business stakeholders.
• Customer & Market Focus: Champion customer empathy, ensuring that product decisions are grounded in real customer behaviours, pain points, and opportunities identified through user data, analytics, and market research. Use customer data to refine product designs and continually enhance the customer experience.
• Cross-Functional Collaboration: Work closely with Engineering, Design, Marketing, and Operations to ensure that data informs the entire product development lifecycle. Collaborate with teams to align product delivery with strategic goals and KPIs, driving improved CX and UX outcomes.
• Execution & Outcome Ownership: Oversee product delivery, ensuring that all stages from ideation through to delivery are data-advised. Use agile methodologies to integrate data insights into the development process, ensuring products meet measurable business outcomes and improve customer satisfaction.
• Governance & Risk Management: Ensure that data usage complies with privacy regulations, data protection standards, and ethical considerations, ensuring that product decisions are both informed and responsible.

This role sits in the leadership team for George.com and reports directly to the Director of Online for George.com

“Let's find out about you.”

• Experience in product management, including at least 3 years in senior leadership roles.
• Proven track record of building and scaling data-driven product teams in a product-first or digital-first environment.
• Deep knowledge of data-driven decision-making, with experience using data to drive product strategy and innovation.
• Strong understanding of UX and CX principles, with experience in integrating data insights to improve both.
• Excellent leadership, communication, and stakeholder management skills.
• Experience in platform products, SaaS, or complex ecosystems.
• Familiarity with data analytics tools and frameworks that inform product design (e.g., A/B testing, customer journey analytics).
• Exposure to OKRs and outcome-driven product development.
• Ability to build and maintain a strong network of peers and contacts across Leaderships tiers.
• Possess strong influencing skills, ensuring the ambition of the George.com business is represented at all appropriate forums.

• You will achieve results through inspiring and motivating cross functional teams and delivering against the strategy.
• Drive a positive, open and honest culture within the function through listening, understanding and acting on colleague feedback

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up 1.5 times colleagues' contribution (Max 15%)
• Company Car allowance of £8000
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream
• 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves