Senior Manager, Digital Product Performance

Liverpool Football Club; Liverpool; On-site; GBP 100,000 - 125,000; Full time

Job summary

A professional sports organization in Liverpool is seeking a Senior Manager, Digital Product Performance to lead the optimization and performance strategy for digital channels. The successful candidate will manage testing strategies, analyze customer behavior, and oversee a multi-disciplinary team. This role offers a competitive salary and numerous benefits including generous holiday allowance and opportunities to contribute to the community.

Benefits

Competitive salary

25 days holiday plus bank holidays

Contributory pension scheme

High street discounts

Volunteering opportunities

Qualifications

• Significant experience in UX, CRO, or Digital Product Management.
• Proven track record of leading UX and CRO teams.
• Experience in high-traffic e-commerce environments.

Responsibilities

• Lead CRO and usability testing strategy across digital platforms.
• Deliver insights to improve customer journeys and conversion rates.
• Manage relationships with CRO/UX agencies and third-party resources.

Skills

UX expertise

CRO management

Data analysis

A/B testing

Team leadership

Tools

Dynamic Yield

ContentSquare

Google Analytics

Job description

We have an exciting opportunity for an individual to join our Liverpool FC team as a Senior Manager, Digital Product Performance. This role will lead Liverpool FC's conversion rate optimisation and digital performance strategy across the club's commercial digital channels.

Reporting directly to the Director of Digital Product Management, you will define and deliver the experimentation and personalisation roadmap, oversee governance for testing and digital brand standards, and provide strategic direction for optimisation tools such as Dynamic Yield, ContentSquare, and Hotjar.

You'll translate behavioural data into actionable insights that shape the product backlog and influence commercial priorities, while managing a small multi-disciplinary team. The role also includes regular performance reporting to senior stakeholders and ensures that user experience enhancements, delivered via third-party design partners.

What will you be doing?

• Testing & Experimentation: Lead CRO and usability testing strategy across digital platforms.
• Manage A/B and multivariate testing programmes.
• Align testing with business goals and ensure ethical, on-brand execution.
• Use tools like Dynamic Yield, ContentSquare, and Hotjar to drive optimisation.
• Deliver insights to improve customer journeys and conversion rates.

User Experience & New Features

• Identify UX pain points and improvement opportunities.
• Review and approve wireframes, prototypes, and user flows delivered by third-party UX design partners. Ensure high-quality wireframes, prototypes, and user flows.
• Apply UX standards to SSO, OneTrust, and MarTech solutions.
• Govern digital brand consistency across platforms and partners, in collaboration with external design resources. Maintain brand guidelines and component libraries.
• Coordinate UX and CRO workshops with internal stakeholders and agency support.

Product Management & External Agencies

• Own strategy and governance for UX/CRO tools.
• Manage relationships with CRO/UX agencies and third-party resources.
• Stay up to date with UX, CRO, and MarTech innovations.
• Ensure quality and knowledge transfer from external support.

Planning, Reporting & Analysis

• Report UX and CRO performance to senior stakeholders.
• Analyse customer behaviour and journey data.
• Track key metrics like conversion, engagement, and NPS.
• Share test results and drive implementation across teams.
• Collaborate with analytics for data-driven UX improvements.

Leadership & Team Development

• Lead and mentor a multi-disciplinary team focused on CRO, analytics, and digital performance. Promote a test-and-learn culture.
• Build strong cross-functional partnerships.

We're looking for a seasoned digital leader with significant, recent experience in UX, CRO, or Digital Product Management, ideally within a high-traffic e-commerce environment. You'll have a proven track record of leading UX and CRO teams, establishing governance frameworks, and ensuring brand consistency across multiple platforms.

Your expertise spans A/B and multivariate testing, personalisation technologies (e.g., Dynamic Yield, Optimizely), and advanced analytics using tools like Google Analytics and BI platforms. You'll be confident managing external agencies, driving Agile product development, and translating data insights into impactful UX solutions.

Experience in sports, lifestyle, or fan-driven ecosystems, multi-language e-commerce, and digital accessibility is highly desirable.

This is a full-time permanent role working 35 hours per week. Your main base will be our Liverpool City Centre Office on Chapel Street. To reward your hard work and commitment, we offer a competitive salary, 25 days holiday (plus 8 bank holidays and the option to purchase up to an additional 5 days), and a contributory pension scheme.

You will have access to our benefits kit bag where you can get high street discounts, and a selection of benefit schemes you can join. There are opportunities to get involved with volunteering through our LFC Foundation to give back to the local community.

At Liverpool Football Club, we have an unwavering commitment to equality, diversity, and inclusion and are always looking to make a positive difference in the communities that we operate within. We are proud of our achievements in this area; maintaining the Premier League Equality Standard Advanced Level, becoming a founding signatory of the Football Association's Football Leadership Diversity Code, and being recognised as a leader in this important area on and off the pitch.

We take our responsibilities in this area seriously and through the work being done across the club, we are committed to increasing the diversity of our people and becoming an increasingly inclusive workplace for all. We are committed to hiring great people representative of diverse backgrounds, perspectives, and skills across our entire business.

If you share our enthusiasm and passion for inclusivity, then we want to hear from you.