Senior Manager Digital Acquisition & Engagement

Virgin Money; London, Newcastle upon Tyne, Glasgow; Hybrid; GBP 73,000 - 95,000; Full time

Job summary

Virgin Money seeks a Senior Manager for their Personal Digital Leadership team, focusing on improving digital product onboarding and customer experiences. This role involves strategizing and enhancing digital acquisition while collaborating with various banking departments. The ideal candidate will have expertise in customer experience and retail banking, offering a competitive salary along with excellent benefits from day one.

Benefits

38.5 days annual leave

Up to five extra paid well-being days

20 weeks paid family leave

Free private medical cover

Flexible benefits

Qualifications

• Expertise in customer experience improvements and digital onboarding.
• Strong influencing, collaboration, and communication skills.
• Ability to lead change in an Agile environment.

Responsibilities

• Lead digital product onboarding strategy to enhance customer experiences.
• Develop digital acquisition capabilities and ensure compliance.
• Work with teams to align product development with strategic outcomes.

Skills

Customer experience improvement

Collaboration

Communication skills

Agile environment experience

Retail Banking experience

Job description

Search our opportunities to find your fit

Apply now Job no: 103510
Work type: Permanent Full Time
Location: London, Head Office - Glasgow, Head Office - Newcastle, Hybrid
Categories: Digital Innovation

Business Unit:Personal Banking, Retail Banking
Salary Range: £73,000 - £95,000 per annum + red-hot benefits
Location: UK Hybrid, with travel to Glasgow / Newcastle / London
Contract Type: Permanent Full Time

Our Team

An exciting opportunity exists for a Senior Manager to join our Personal Digital Leadership team. This role will cover activity within the Personal Digital Tribe alongside support for the wider Personal Digital Dept and enterprise initiatives, covering product, acquisition and CX. Within Tribe, you’ll be instrumental in driving excellence in our Digital Onboarding Journeys and associated sales conversion rate for our Personal Current Account and Personal Deposit Products. You’ll work with colleagues across the Bank identifying new opportunities to develop the customer journeys and reduce friction in our onboarding experiences to drive acquisition. Feel what customers feel and be part of the team at the very front of our digital experience. Exciting stuff, right?

What you’ll be doing

• Leading the development and execution of a strategic roadmap to digitise PD product onboarding journeys, to support achievement of wider Personal Digital and Retail Bank strategy (including growth, efficiency and CX imperatives).
• Continuous development & improvement of digital acquisition capabilities, informed by trading performance, CX insights, competitor analysis and propositional development – in order to achieve customer and commercial (outcomes.
• Owning and developing digital performance & CX insights to identify, prioritise and measure improvement opportunities.
• Ensuring all digital acquisition journeys are compliant; supporting the identification, management and resolution of any new risks as they emerge (and ownership where required)
• Working closely with Unsecured Lending and Business Banking to ensure alignment of product and propositional development to optimise achievement of strategic outcomes.
• Provide commercial leadership across programmes and initiatives as required

We need you to have

• Expertise in creating, mobilising & delivering improvements in customer experience
• Strong influencing, collaboration, and communication skills at all levels, including ability to provide sound recommendations to Leadership Team members
• Ability to translate complex information into a clear and coherent format for control, reporting and decision-making purposes and rapid identification of key issues, themes, and trends.
• Experience in leading change in an Agile environment
• Experience of Retail Banking

It’s a bonus if you have but not essential

• Experience working in or around IT development and delivery
• Understanding of Personal Banking processes, product set and commercial drivers

Red Hot Rewards

• Generous holidays - 38.5 days annual leave (including bank holidays and prorated if part-time)plus the option to buy more.
• Up to five extra paid well-being days per year.
• 20 weeks paid, gender-neutral family leave (52 weeks in total) for expectant parents and those looking to adopt.
• Free private medical cover, income protection and life assurance.
• Flexible benefits include Cycle to Work, wellness and health assessments, and critical illness.

And there's no waiting around, you'll enjoy these benefits from day one.

If we’re lucky to receive a lot of interest, we may close the advert early. Please ensure to submit your applications as soon as possible.

Virgin Money is so much more than just a bank. As part of theNationwide group,together we're the UK's first full-service mutual bank serving millions of retail and business customers and all driven by our purpose; Banking but fairer, more rewarding and for the good of society. With us, you’ll be part of an organisation uniquely positioned to make a difference to the lives of customers, communities and broader society and embark on a collaborative, customer obsessed, and fun-filled career journey. Embrace the weekdays, enjoy fantastic perks, and make a meaningful positive difference. Time to discover what it means to be part of the first mutual full-service banking provider.

Be yourself at Virgin Money

At Virgin Money, we celebrate everyone. We have fun, think big, and relentlessly include each other, all in pursuit of our purpose: Banking – but fairer, more rewarding, and for the good of society.We’re committed to creating an inclusive culture where colleagues feel safe and inspired to contribute, speak up and be heard.

As a Disability Confident Leader, we're committed to removing any obstacles to inclusion. If you need any reasonable adjustments or support making your application, contact our Talent Acquisition [e-mail]

Please note: If we receive a high volume of eligible applications, we may need to prioritise candidates whose skills and experience most closely align with the role, while still ensuring fair and equitable consideration for all applicants.

Now the legal bit
Although some of our roles allow you to be based anywhere in the UK, we'll need you to confirm you have the right to work in the UK.

If you're successful in securing a role with us, there are some checks you need to complete before starting. These include credit and criminal record checks and three years' worth of satisfactory references. If the role is part of the Senior Manager Regime and Certification Regime, it requires enhanced pre-employment checks –we'll ask for six years of regulatory references, and once in the role, you'll be subject to periodic employment checks.

Advertised: 17 Jun 2025 GMT Daylight Time
Applications close: 01 Jul 2025 GMT Daylight Time