Senior Manager, Customer Marketing & Strategic Content

Cisco Systems; London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global technology company is seeking a Senior Manager, Customer Marketing & Strategic Content in London. The role involves leading the customer advocacy strategy across EMEA, collaborating with various teams to create impactful content, and inspiring a small team. Ideal candidates will have over 7 years of experience in customer or content marketing, with a strong focus on regional dynamics and storytelling skills.

Qualifications

• Strong leadership skills and experience building high-performing teams.
• Fluency in English; French and/or German are advantageous.
• Deep understanding of EMEA market dynamics and localization.

Responsibilities

• Lead the customer advocacy strategy for EMEA.
• Develop content that resonates with regional audiences.
• Collaborate with global teams to produce localized content.

Skills

Customer-centricity

Storytelling

Team leadership

Creativity

Project management

Data analysis

Education

7+ years in customer marketing or content marketing

Tools

Marketing CRMs

Analytics tools

Job description

Senior Manager, Customer Marketing & Strategic Content

Responsibilities: “I want to and CAN do that!”

Strategy Development & Execution

• Take the reins on our customer advocacy and thought leadership strategy for EMEA! Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.

• Be the ultimate connector, work hand-in-hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.

• Sync up with the global content team, bringing EMEA’s insights to the table and making sure our content lands just right in the region.

• Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.

• Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.

Customer Advocacy

• Own and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.

• Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.

• Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.

Thought Leadership & Content Creation

• Collaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.

• Lead quarterly thought leadership launches (like “State of Observability” and “Cost of Downtime”), driving awareness, demand, and customer engagement.

• Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top-notch thought leadership.

• Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany

Program Impact & Continuous Improvement

• Set the bar for success - define, track, and share the metrics that matter for advocacy and thought leadership programs.

• Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.

Requirements: What You Bring to the Table

Education & Experience

• You’ve got 7+ years of experience in customer marketing, content marketing, or thought leadership.

• You know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.

• You’re a proven leader with a knack for building and inspiring high-performing teams.

Skills & Knowledge

• You live and breathe customer-centricity,always championing customer needs and weaving their insights into every program.

• You’re a master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).

• You know how to connect, influence, and rally teams and stakeholders at every level.

• You’ve run integrated marketing campaigns and love getting creative with advocacy and influencer programs.

• You are highly organised and adept at managing multiple projects simultaneously.

• You’re fluent in English (fluency in French and/or German is highly desirable!)

• You know your way around marketing CRMs and analytics tools

• You’re data-driven, always tracking, analysing, and optimising to make sure programs hit the mark.

Splunk, a Cisco company, is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.