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AICPA is seeking a skilled Market Intelligence Lead to drive insights and foster business growth through data analysis. This role requires a strategic thinker with significant experience in analytics, data visualization, and team leadership, contributing to the enhancement of marketing and sales performance. Join a diverse and inclusive team that values your insights and supports your professional growth with flexible work options and a comprehensive benefits package.
About the Role:
You will lead the strategy and delivery of Market Intelligence within the Experience function, with a focus on driving business growth through insights. You will identify opportunities and threats, develop intelligence-led strategies and maximise data usage to enhance marketing, web, and sales performance. You will have experience in business operations, analytics, and data visualisation to create insights and improve outcomes, and in leading collaboration among teams. You will report to the Vice President - Marketing Operations.
You Will:
Lead a team in a manner consistent with our Behaviours and Management Charter
Develop market (including competitive) intelligence solutions to help a diverse set of partners explore data and uncover new insights that can be translated into action.
Partner with other teams to offer strategic insights, review and translate findings, make applicable recommendations, measure success of programmes and provide insight into how to improve personalization use cases.
Develop multiple audience, marketing, product-based, operational and executive dashboards in Power BI or Tableau. Summarise data and provide analysis.
Stay up to date with the latest BI and data analytics technologies, and industry trends.
Use a hybrid work schedule
You Have:
Bachelor's degree in computer science, data science, statistics, or a related field.
7+ years of experience in analytics and data reporting
Experience with statistical techniques and predictive modelling using tools such as SPSS, SAS or Python
Expertise in creating insightful dashboards and reports, supported by visual storytelling for executive team members
How We Support You:
We provide flexibility to help you achieve a good work-life balance. You'll be part of a global, diverse team who foster an environment of inclusion and belonging where you are valued for who you are and where you come from.
We offer benefit options in and out of the workplace, including healthcare, pension plan, annual leave, parental leave, an employee assistance program. We care about our employees' welfare and focus our benefits package on the benefits which support your wellbeing. We also recognise that everyone has different priorities, so in addition to our core benefits to support your health we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.
We believe in non-stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development
About Us:
At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession. We are future-focused, empowering the world's most accomplished accountants to stay relevant, meet today's demands, and prepare for tomorrow's challenges through quality education, resources, and training.
Learn more about The Association on LinkedIn and our Career Site.
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We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
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