Senior Manager, Brand Marketing

Airwallex; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the payments and financial technology sector is seeking a Senior Brand Manager to drive brand awareness and customer engagement. The ideal candidate will create impactful brand strategies and campaigns, working closely with various teams to enhance market presence and achieve business growth.

Qualifications

• 8+ years experience in brand marketing.
• Proven ability to deliver impactful campaigns.
• Strong writing skills; expresses ideas clearly.

Responsibilities

• Build and execute brand strategy across markets.
• Lead integrated brand campaigns from concept to delivery.
• Manage agencies and creative partners to ensure project success.

Skills

Brand strategy development

Campaign management

Writing and communication

Cross-functional teamwork

Data-driven insights

Education

Bachelor's degree

Job description

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About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

About Airwallex

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.

Proudly founded in Melbourne, we have a team of over 1,700 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us.

About The Team

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success.

What You’ll Do

We’re looking for a Senior Brand Manager who thrives at the intersection of strategy and execution. This role is ideal for someone who can think big and translate that thinking into brand activity that’s clear, compelling, and delivers real business impact.

You’ll be responsible for shaping brand strategies and campaigns that raise awareness, shift perception, and drive growth. You’ll lead projects from insight and idea through to execution – working cross-functionally with design, content, performance, product marketing, and external partners.

This role can be based in Singapore, or London.

Responsibilities

• Build and execute brand strategy across markets, products, and customer segments – ensuring alignment with business priorities and market dynamics.
• Lead integrated brand campaigns, from concept to delivery – working with creative, content, and media teams to bring ideas to life across channels.
• Own the development of brand assets and messaging that are clear, consistent, and reflective of Airwallex’s positioning and tone.
• Partner with regional and product marketing teams to ensure brand is adapted effectively and consistently across geographies and use cases.
• Work with research and insights teams to track performance, test creative, and improve our approach.
• Contribute to ongoing brand evolution, including work on visual identity, naming, architecture, and tone of voice.
• Manage agencies and creative partners, ensuring work is delivered on time, on budget, and on brief.
  
  

Who You Are

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

Minimum Qualifications

• 8+ years of experience in brand marketing – ideally a mix of in-house and agency roles, with at least some time in a high-growth, global business.
• Proven ability to develop brand strategies and deliver impactful campaigns across multiple channels.
• Strong writing and communication skills – able to express ideas clearly and persuasively to creative teams and business stakeholders.
• A bias for action – you’re comfortable rolling up your sleeves and getting into the weeds when needed.
• Experience working with media, creative, and production agencies.
• A global mindset and an appreciation for how brand shows up across different markets.
• Bachelor's degree
  
  

Preferred Qualifications

• Fintech, tech, or B2B experience is a plus, but not required.
  
  

Equal opportunity

Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.

Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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