Senior Loyalty Marketing Manager

Zachary Daniels Recruitment; Birmingham; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading consumer-focused organization is seeking a Senior Loyalty Marketing Manager to oversee loyalty and engagement strategies. The role involves designing multi-channel campaigns aimed at customer retention and inspiration, with a strong emphasis on digital channels and younger demographics.

Benefits

Pension

25 days holiday

Staff discounts

Qualifications

• Proven experience in loyalty, memberships, or CRM marketing.
• Highly organised and confident in presenting to senior management.
• Good understanding of BTL campaign delivery.

Responsibilities

• Design and deliver loyalty campaigns across digital and offline channels.
• Lead app content planning and execution to boost downloads and engagement.
• Analyse performance and share insights for continuous improvement.

Skills

Loyalty Marketing

CRM Marketing

Data Analysis

Digital Innovation

Campaign Reporting

Education

Marketing or Business-related Degree

Tools

Excel

Power BI

Job description

Senior Loyalty Marketing Manager Greater Birmingham (Hybrid) up to 75k, pension, 25 days hol, staff disc. Multi-Site Retail and e-commerce

An established, values-led organisation in the consumer sector is hiring a Senior Loyalty Marketing Manager to lead loyalty and engagement activity across its customer base. This role offers the chance to shape multi-channel campaigns that attract, retain and inspire customers, with a particular focus on digital innovation and engaging younger audiences.

As Senior Loyalty Marketing Manager, you'll own app content and campaign performance, support strategic initiatives to grow colleague participation, and deliver data-driven marketing activity that aligns with broader commercial and brand goals.

Key Responsibilities:

• Design and deliver loyalty campaigns across digital and offline channels
  
• Lead app content planning and execution to boost downloads and engagement
  
• Collaborate with internal teams on customer communications and events
  
• Secure campaign support through supplier and commercial partnerships
  
• Analyse performance, share insights, and contribute to forecasting and planning
  
• Manage a small team, ensuring GDPR, ASA, and brand compliance
  

What We're Looking For:

The ideal Senior Loyalty Marketing Manager will have proven experience in loyalty, memberships or CRM marketing, preferably in a retail, consumer or FMCG setting. You'll be highly organised, confident presenting at senior level, and skilled in using Excel, Power BI and campaign reporting tools to drive continuous improvement.

A marketing or business-related degree, plus a good understanding of BTL campaign delivery at scale, would be beneficial.

This is an excellent opportunity for a commercially minded and creative Senior Loyalty Marketing Manager to make a measurable impact within a mission-driven environment.

BBBH33702