Senior Integrated Media Director

Jellyfish; Greater London; Hybrid; GBP 150,000 - 190,000; Full time

Benefits offered by this job

Discretionary annual bonus

Remote work up to 60% of days

One paid day each month for self‑dev

Job summary

Jellyfish in London is seeking an Integrated Media Senior Director to lead the delivery, performance and integration of paid media across a portfolio of client accounts. You will own cross-channel planning, budgeting, forecasting, and reporting to align media investments with client objectives.

You will oversee Search, Social, Programmatic, Direct Buys, Retail Media, and analytics, collaborating with Strategy, Channel Leads, and Investment Analytics to maximize ROI.

Qualifications

• Senior leadership role accountable for delivery and integration of paid media across accounts.
• Oversees Search, Social, Programmatic, Direct Buys, Retail Media and analytics.
• Focus on alignment, investment, and cross-channel collaboration.

Responsibilities

• Serve as the primary point of accountability for paid media delivery and performance.
• Translate client objectives into integrated cross-channel media strategies.
• Establish KPIs and measurement frameworks to evaluate media effectiveness.
• Drive operational excellence through processes and pacing disciplines.
• Foster cross-channel planning and knowledge-sharing across teams.

Job description

At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table.

Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.

Job Description

The Integrated Media Senior Director is a senior leadership role accountable for the effective delivery, performance, and integration of all paid media activities across an assigned account or portfolio of accounts. Acting as the operational and strategic lead for media investment, this role ensures that media budgets are planned, deployed, optimized, and measured effectively to drive client growth and business outcomes.

The Integrated Media Senior Director oversees the full spectrum of paid media activity, including Search, Social, Programmatic, Direct Buys, Retail Media, Retail Operations, Media Strategy, and Investment Analytics. The role is responsible for ensuring strategic alignment, investment effectiveness, operational excellence, and cross-channel collaboration across the client portfolio.

While channel specialists remain directly managed within their respective functions, they maintain a dotted-line relationship with the Integrated Media Senior Director to support client-centric accountability and integrated media delivery.

Key Responsibilities

Leadership & Governance

• Serve as the primary point of accountability for paid media delivery and performance across assigned accounts.

• Translate client business objectives into integrated, cross-channel media strategies.

• Establish clear performance goals, KPIs, and measurement frameworks to evaluate media effectiveness.

• Drive operational excellence through consistent implementation of processes, infrastructure, workflows, pacing disciplines, and optimization routines.

• Ensure alignment and coordination across all paid media functions to deliver a seamless client experience.

Strategic Investment & Planning

• Partner with Strategy teams to define roles, responsibilities, and planning approaches based on client needs and organizational structure.

• Lead cross-channel media planning and investment allocation to maximize business outcomes.

• Collaborate with Client Teams to identify optimization opportunities and innovative media solutions.

• Oversee forecasting, budget pacing, and performance reporting across assigned accounts.

• Partner with Investment Analytics to improve the adoption and effectiveness of reporting and pacing solutions.

• Champion the use of data, automation, and platform capabilities to maximize return on investment and efficiency.

Cross-Functional Integration

• Foster collaboration and alignment across all relevant media and client-facing teams.

• Partner with Channel Leads to ensure best practices, standards, and operational consistency are implemented across accounts.

• Facilitate cross-channel planning, learning, and knowledge-sharing initiatives.

• Promote continuous capability development and client education on media investment and performance.

Client & Partner Leadership

• Act as a senior client contact for media investment, planning, and performance discussions.

• Build trusted relationships with clients and key partners.

• Translate complex media performance data into actionable business recommendations.

• Proactively identify opportunities to improve media effectiveness and client outcomes.

Success Measures

The success of the Integrated Media Senior Director will be evaluated against the following key performance indicators:

Performance Efficiency

• Achieve or exceed client spend and performance targets.

• Ensure budget pacing and optimization activities align with client objectives and agreed benchmarks.

• Measured through quarterly and annual business reviews.

Client Satisfaction & Retention

• Achieve a client Net Promoter Score (NPS) of 9 or higher within the first year.

• Drive proactive performance insights and continuous improvement in client communications.

• Assessed through semi-annual client feedback and satisfaction surveys.

Operational Excellence

• Deliver media plans, forecasts, and pacing reports accurately and on schedule.

• Maintain greater than 95% accuracy in forecasting and less than 2% variance against agreed projections.

• Evaluated through monthly performance and delivery reviews.

Team Alignment & Capability Development

• Facilitate quarterly cross-channel planning and learning sessions.

• Lead monthly performance review discussions with relevant stakeholders.

• Measured through participation levels, stakeholder feedback, and business impact.

Innovation & Growth Contribution

• Develop and implement innovation initiatives, automation solutions, or process improvements that enhance client results or team efficiency.

• Demonstrate measurable business impact within 12 months.

• Reviewed as part of annual performance and goal-setting processes.

Reporting Structure

Reports To: Integrated Media VP

Direct-Line Relationships:

• Search Directors

• Social Directors

• Programmatic Directors

• Retail Media Directors

Key Stakeholders & Partnerships:

• Client Leadership Teams

• Strategy Teams

• Project Management

• Investment Analytics

• Partnership Teams

• Channel Leadership Teams

Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees.

Additional Information

Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.

• Reward: You'll be eligible to join our discretionary annual bonus scheme.
• Custom Work Environment: Work remotely for up to 60% of your days and shape your day between 8am. and 6:30pm with flexible working hours.
• Growth, Your Way: Accumulate one paid day each month (2 hours per week) for self-development and access to Jellyfish Learn.
• Family Support: Enjoy 14 weeks of paid leave for primary caregivers and 4 weeks of paid leave for secondary caregivers. We also provide £1000 (or equivalent) towards courses for returning primary caregivers to support your transition back into work.