Senior Insight Analyst

Harnham; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading UK broadcaster is seeking a Senior Insight Analyst to join their Commercial Audience Insights team. This strategic role involves working with senior stakeholders to shape advertising strategies and influence commercial decisions through data analysis and insights. The ideal candidate will have strong analytical skills and experience with audience data tools, delivering impactful reports and narratives.

Qualifications

• Experience in a media agency, media owner, or advertiser environment.
• Proficiency in Excel, with knowledge of Power BI considered a plus.

Responsibilities

• Translate stakeholder briefs into actionable insight plans.
• Analyse TV, digital, and YouTube data to assess campaign performance.
• Deliver compelling reports that support commercial decision-making.

Skills

Analytical Skills

Storytelling

Stakeholder Management

Project Management

Tools

TechEdge

TGI

AdIntel

TouchPoints

Excel

Power BI

Job description

We're working with a leading UK broadcaster to hire a Senior Insight Analyst into their Commercial Audience Insights team – a high-impact, strategic role supporting senior stakeholders across sales, digital, and campaign planning.

You’ll bring together audience data, research, and performance analytics to shape advertising strategy, demonstrate ROI to clients, and influence commercial decisions at the highest level.

THE ROLE

Working closely with the Chief Revenue Officer and commercial leaders, you’ll:

1. Translate stakeholder briefs into actionable insight plans.
2. Analyse TV, digital, and YouTube data to assess campaign performance.
3. Utilise tools like TechEdge, TGI, AdIntel, TouchPoints to uncover audience and ad effectiveness insights.
4. Deliver compelling reports and narratives that support commercial decision-making and client discussions.
5. Manage original research projects and support wider initiatives such as Project Lantern.

YOUR SKILLS

• Experience in a media agency, media owner, or advertiser environment.
• Strong analytical skills with confidence working with large datasets.
• Experience with tools like TechEdge, TGI, AdIntel, TouchPoints or familiarity with BARB data.
• Excellent storytelling and stakeholder management abilities.
• Proficiency in Excel, with knowledge of Power BI or similar tools considered a plus.
• Ability to manage multiple briefs and deliver under pressure.
• Bonus: SQL or survey research experience; understanding of campaign measurement or brand lift.

Interview process includes a 30-minute intro call with the hiring manager and a 1-hour second stage involving a business scenario task.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Analyst

Industries

• Broadcast Media Production and Distribution