Senior Insight Analyst

JR United Kingdom; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading UK-based broadcaster seeks a Senior Insight Analyst to evaluate and enhance advertiser campaigns using data-driven insights. The role involves measuring campaign effectiveness across various platforms and collaborating with teams to provide comprehensive analysis and reporting.

Qualifications

• Experience in a media agency or owner working closely with analytics.
• Confidence in stakeholder communication and campaign performance.
• Experience with networking and traditional media to social platforms.

Responsibilities

• Evaluate the effectiveness of advertiser campaigns through ROI analysis.
• Predict campaign performance using survey data and digital metrics.
• Collaborate with the commercial team to manage incoming requests.

Skills

Commercial Acumen

Campaign Effectiveness

Brand Lift Studies

Narrative-Driven Reporting

Media Experience

SQL

Dashboarding in Power BI, Tableau or Looker

Tools

TechEdge

TGI

Nielson ad spend

Touchpoints

Job description

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Senior Insight Analyst, london (city of london)

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Client:

Location:

london (city of london), United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

16.06.2025

Expiry Date:

31.07.2025

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Job Description:

SENIOR INSIGHT ANALYST

LONDON – 3X A WEEK

*Please note, this company is unable to sponsor, and you must be a UK resident to apply*

THE COMPANY

This UK-based broadcaster, known for its distinctive and diverse content, operates a range of television channels and on-demand services. Its mission is to offer innovative, challenging, and inclusive content that reflects the richness of British society, often championing underrepresented voices and perspectives.

THE ROLE

You will evaluate and demonstrate the effectiveness of advertiser campaigns through brand lift and ROI analysis. You'll measure and predict campaign performance using a mix of survey data and digital metrics, providing clear, actionable insights that turn complex data into strategic business recommendations. The role also involves supporting campaign and platform performance analysis across linear TV, VoD, YouTube, and social media, while collaborating with the commercial team to develop briefs and effectively manage and prioritise incoming requests.

SKILLS + EXPERIENCE

• Ideally have experience in a media agency or owner, working closely with analytic functions
• Strong commercial acumen and confidence pushing back to stakeholders
• Campaign effectiveness experience, including brand lift studies and narrative-driven reporting
• Broad media experience across traditional channels such as TV, to social platforms like YouTube
• Technical experience in: TechEdge (for BARB data). TGI, Nielson ad spend or Touchpoints
• SQL experience ideal
• Dashboarding experience in Power BI, Tableau or Looker

HOW TO APPLY

If this sounds like the role for you, swiftly send over your CV to Izzi at Harnham by using the link below.