Senior Influencer Planner

475 Avon Cosmetics Limited (UK); Northampton; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading beauty company is seeking a Senior Influencer Planner to drive brand engagement through strategic influencer marketing. This role involves managing influencer partnerships, budgets, and advocating for digital PR coverage, playing a crucial part in shaping and executing marketing initiatives.

Qualifications

• Experience in Influencer Marketing, ideally in-house at a brand.
• Understanding of social platforms including TikTok shop.
• Proven record in budget management and campaign evaluation.

Responsibilities

• Create and execute 360 influencer activation strategies.
• Manage relationships and performance of creator networks.
• Grow gifted influencer affiliate program.

Skills

Influencer Marketing

Analytical skills

Problem Solving

Budget Management

Project Management

Social Media Knowledge

Tools

Hootsuite

Job description

Social network you want to login/join with:

You’ve picked a great time to join Avon. We’re the company that puts purpose, people, and relationships at the heart of everything we do. The company that’s 135 years young and only just getting started. As part of the Natura & Co family, we’re committed to being the best beauty company for the world by generating a positive environmental, economic, and social impact for our communities across the globe.

Role Type

Permanent

What you'll be doing:

The Senior Influencer Planner will be responsible for overseeing Avon’s 360 influencer plans to drive brand engagement and awareness as well as support product PR activity. Working with agencies and internal stakeholders to create differentiated influencer plans that generate engagement across the full marketing funnel.

Key responsibilities:

1. Create and execute 360 influencer activation alongside influencer agency to ensure we secure cost-effective influencers that will generate broad reach
2. Support external/cross-functional influencer partnerships & campaigns.
3. Own relationships & performance of creator networks
4. Manage the channel budget, ensuring spends are aligned with forecast and vendor payments and commissions are managed efficiently
5. Produce post-campaign analysis and learnings for wider teams. Use those learnings to implement new ways of working & identify possible testing opportunities
6. Identify and establish relationships with relevant influencers
7. Manage monthly product sends and monitor results
8. Grow gifted influencer affiliate program
9. Work with global PR team, PR agency, and influencer agency to secure digital PR coverage utilising influencer content
10. Manage product sends to key journalists to secure digital PR coverage
11. Work with the wider activation team and recommend which influencer content should be boosted and used for conversion activity
12. Ensure influencer briefs support social strategy and objectives

Work Experience, Skills & Competences

1. Experience in Influencer Marketing, ideally in-house at a brand
2. Understanding of all social platforms including TikTok shop
3. Experience working with creator platforms
4. Experience using Hootsuite or similar tools
5. Demonstrable experience in growing influencer marketing and being able to drive ROI and revenue generation
6. Great cross-functional worker – You love connecting the dots between teams
7. Excellent analytical and problem-solving skills
8. Ability to effectively communicate complex data and insights
9. Proven track record in budget management, project management, and campaign evaluation
10. Exceptional organizational and multitasking abilities
11. Thrives in a fast-paced, deadline-oriented environment
12. A passion for the beauty industry and a keen eye for spotting trends

What we offer:

At Avon, we believe beauty is for everyone and that it’s beautiful to be you. We celebrate our differences, champion self-expression, and are committed to inclusion for all. We embrace diversity and individuality to build a culture that represents our communities and enables everyone to bring their best self to work. We also support reasonable adjustments both within our recruitment process and job design when required to empower you to work in a way that works for you. Ready to be a part of it? Join us.