Senior Influencer Marketing Manager

Senior Influencer Marketing Manager

We're seeking a proactive, relationship-driven, commercially-minded Senior Influencer Marketing Manager to lead and expand our existing influencer marketing strategy. This global role is vital in transforming influencer and affiliate marketing into a high-performing, revenue-generating channel for Yoto across key markets.

About Yoto

Yoto is a screen-free interactive audio platform for children, offering carefully connected audio players without microphones, cameras, or ads. Our extensive catalog includes over 1,000 titles from top creators, publishers, and labels like Disney, Marvel, Roald Dahl, and Universal Music. We also develop original content such as this one.

• Ranked 14th in Britain’s fastest-growing private software companies in The Sunday Times 100 Tech 2025 and 94th in Europe in FT1000.
• Named 9th in Fast Company’s Most Innovative Companies 2024 and featured in Sifted’s UK startups to watch.
• Featured in Bloomberg’s 25 UK startups to watch in 2023 and ranked second in Deloitte Fast50.
• Recognized as one of TIME Magazine’s Top 100 Inventions of 2020.
• Our team consists of 180+ employees across the UK, US, France, Australia, Canada, Singapore, and China, and is growing!

Our mission is to be the soundtrack of childhood, inspiring independent play and discovery through audio products that foster growth and creativity.

What you’ll be doing

You will create and implement influencer marketing strategies to increase brand awareness, engagement, and sales. This role requires a passion for influencer marketing, excellent relationship-building skills, creative thinking, and analytical capabilities. You will manage external agencies or freelancers in some markets and collaborate with PR, growth, and local marketing teams globally.

• Develop and execute influencer and affiliate strategies to enhance brand visibility and revenue
• Build and maintain strong relationships with creators, especially those with large, engaged audiences
• Coordinate with PR and social teams to identify talent and new partnership opportunities
• Work with Commercial and DTC teams on influencer-driven promotional content and campaigns
• Monitor KPIs such as transactions, revenue, CAC, and ROI to optimize campaigns
• Explore new platforms, tools, and tactics for scalable growth
• Maintain internal tracking systems and reporting dashboards
• Stay ahead of influencer trends and bring innovative ideas to the table

What you’ll bring

• Proven experience in influencer marketing, either in-house or at an agency
• Successful track record of implementing influencer strategies that deliver measurable results
• Excellent communication and relationship management skills
• Proactive, opportunity-spotting mindset with the ability to prioritize and drive results
• Experience with influencer/affiliate platforms like LTK, Aspire, AWIN, etc.
• Understanding of Shopify (beneficial but not essential)
• Ability to work across teams and time zones effectively
• Highly organized with attention to detail
• Thrives in fast-paced, high-growth environments

Salary:

£60,000 - £70,000 depending on experience

What you can expect from Yoto

• Flexibility: Hybrid work model, with optional remote work up to 6 weeks annually, and summer hours in June-August.
• Financial benefits: Share options, income protection, life assurance, pension contributions, employee referral bonuses.
• Health & Wellness: Private medical insurance, wellbeing allowance, 24/7 EAP, dental advice, bike scheme.
• Time Off: 25 days holiday plus bank holidays, birthday leave, extra days after 2 years, sabbaticals after 4 years.
• Family & Community: Family leave policies, nursery scheme, volunteer days, professional development allowances.
• Perks: Your own Yoto player and cards, social events, YotoFest!

Equity and Diversity

We are committed to creating an inclusive environment that celebrates diversity and fosters growth for all. We value flexibility, equity, and inclusion, and encourage candidates from all backgrounds to apply. Learn more about our approach on our website.

Please apply only through our careers page (careers.yotoplay.com). All correspondence will be handled via Teamtailor.