Senior Influencer Marketing Consultant

JR United Kingdom; Belfast; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading PR & Creative agency in Belfast is seeking a Senior Influencer Marketing Consultant to enhance client campaigns through strategic creator marketing. The role involves leadership, collaboration, and mentoring within a dynamic team, focusing on innovative storytelling and client engagement.

Qualifications

• Proven experience in influencer marketing, ideally in a senior or consultancy role.
• Strong understanding of earned media and influencer partnerships.
• Experience mentoring junior team members in influencer or creator marketing.

Responsibilities

• Lead creator marketing initiatives and collaborate across teams.
• Shape creator marketing strategies for new business opportunities.
• Maintain direct contact with clients and oversee campaign quality.

Skills

Influencer marketing

Content creation

Strategic thinking

Communication

Leadership

Job description

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Senior Influencer Marketing Consultant, Belfast

Client: Smarts

Location: Belfast, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 2

Posted: 23.05.2025

Expiry Date: 07.07.2025

Job Description:

Based in Belfast - Hybrid with 2 days per week in the office

12 month fixed term contract

About Smarts

Smarts is one of the UK’s top PR & Creative agencies and one of the fastest growing in the PR Week Top 20. From our offices in Belfast, London, Glasgow, Amsterdam, and New York. Our nearly 200 strong team of creatives, strategists, writers, filmmakers, designers, influencer experts, and internal comms champions are all focused on embedding clients like Diageo, Booking.com, British Gas, and Zalando into the cultural fabric of people's lives, forging meaningful connections that last.

A multi-disciplinary agency, our expertise extends beyond traditional PR and media relations into social and digital, influencer partnerships, content creation, and more.

About the Role

We have a unique opportunity for a Senior Creator Consultant to join our team and work on some of our most exciting accounts.

You should be a clear thinker with experience and a strong sense of what makes a compelling creator-marketing story. Your intuition, quick reaction, effective communication, confidence, bravery, and commitment to making the right decisions are essential. You will set the agenda, tone, and pace, and inspire confidence in clients and teams. Your goal is to achieve bigger, better, more creative campaigns that enhance the fame and reputation of our clients and our agency.

Key Responsibilities

Business

• Be a proactive creator-marketing leader within the business, collaborating across multiple teams as projects develop.

Leadership

• Contribute to an innovative, collaborative, and supportive work environment, using your skills and insights to build high-functioning teams.
• Motivate others, build morale, and inspire colleagues through positive leadership.
• Enhance the creator-marketing capabilities of your teams, especially supporting less experienced members.
• Push clients and teams to tell the most powerful stories, fighting for the best results.

New Business

• Shape the creator marketing approach for new business opportunities, contributing to ideation and campaign deployment.
• Identify and raise opportunities for additional creator-marketing within existing clients.
• Ensure creator activities are accurately costed and delivered within budget.

Client

• Stay updated on creator marketing trends and what drives earned conversation.
• Use your knowledge to craft attention-grabbing stories for client campaigns.
• Understand your clients' businesses and how your work addresses their challenges.
• Maintain direct contact with clients on ongoing creator marketing activities where appropriate.
• Generate innovative ideas and oversee quality control on creator-marketing materials.
• Provide leadership and advice on campaign messaging, press materials, media targets, and sell-in strategies.

About You

Experience & Expertise:

• Proven experience in influencer marketing, ideally in a senior or consultancy role.
• Strong understanding of earned media, content creation, and influencer partnerships.
• Experience in shaping and supporting influencer strategies across channels.
• Ability to act as senior counsel for clients and internal teams on influencer-led activities.
• Experience mentoring junior team members in influencer or creator marketing.

Skills & Attributes:

• Strategic thinker capable of developing and selling attention-grabbing ideas.
• Strong communicator, both written and verbal, with the ability to lead meetings and present confidently.
• Emotionally intelligent leader who can inspire and build trust.
• Able to balance hands-on delivery with advisory roles across campaigns.
• Keen understanding of media and influencer engagement drivers.

Other Essentials:

• Demonstrates Smarts’ core values: Infectiously Curious, Unusually Brave, Relentlessly Committed.
• Passionate about pushing boundaries and challenging standard approaches.