Senior Influencer Executive - Korea Myprotein

THG; Manchester; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a dynamic and rapidly growing global technology group as a Senior Influencer Executive for Myprotein Korea. This role is pivotal in driving sales and performance through innovative influencer strategies. You will leverage your expertise in digital marketing and fluency in Korean to build strong partnerships and execute impactful marketing campaigns. Collaborate with a passionate team that values creativity and agility, while contributing to a mission of empowering healthier lifestyles. If you thrive in a fast-paced environment and are eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 2+ years experience in influencer or digital marketing preferred.
• Strong understanding of digital marketing channels and e-commerce.

Responsibilities

• Craft strategies for influencer recruitment and partnerships.
• Analyze and report on influencer performance using analytics tools.

Skills

Influencer Marketing

Digital Marketing

Korean Language Proficiency

Analytical Skills

Communication Skills

Project Management

Social Media Management

Education

Bachelor's Degree in Marketing or related field

Tools

Excel

Google Analytics

Job description

About THG

We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

THG Nutrition & Wellness:

THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.

We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. We break conventions, we're a force for good, and we keep it real. These are the values that drive us through every day.

Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we're perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.

It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.

Role: Senior Influencer Executive - Myprotein Korea

Location: Manchester - WA15 0AF

We are looking for a Korean speaking Senior Influencer Executive, to help drive sales and performance across Myprotein Korea, joining one of the high performing teams in the brand.

Responsibilities:

• Responsible for crafting strategies for Influencer Team to identify and recruit suitable influencers and partnerships, on-board content creators and platforms in-line with the overall marketing goals to drive business growth.
• Oversee end-to-end relationship management and develop new & existing Partnership Leads, securing opportunities with on-brand partnerships.
• Use tools including Excel and Google Analytics to analyse and report on influencer performance.
• Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage that ensures best possible balance of ROI and growth.
• Understand key marketing performance metrics and tracking tools to provide forecasts, competitive analysis, marketing campaign results, and consumer trends to convert results into actionable strategies.
• Work in synergy with the rest of the Myprotein international team to identify new growth opportunities and ways in which to improve our brand reputation and presence in Korea.
• Reporting on Myprotein Korea's influencer performance on a weekly, bi-weekly, and monthly basis.
• Part ownership of the Myprotein Korea Influencer Database.
• Supporting growth on new partnership and platforms and identify opportunity (e.g. TikTok, Instagram, YouTube, Naver, Kakao) so Myprotein is evolving with the industry at all times.

Role Requirements:

• Multi-lingual with passion for developing Korean Markets with the ability to write and speak Korean to a full professional level.
• 2+ years of relevant experience in Influencer /digital marketing, fast-paced work environment/industry preferred.
• Commercially astute, ambitious and highly intelligent individuals with ability to work under pressure and multitask and handle business challenges as when they arise.
• Strong verbal/written communication skills and people management skills, with ability to work autonomously with high responsibility.
• Genuine interest and strong understanding of Digital marketing channels and e-commerce - to work in a digital first environment.
• Entrepreneurial thinkers are welcome - those able to think outside the box best suited to a true 'start-up', agile environment with early responsibility for key decision making.
• Calm under pressure with the ability to analyse workload, assign priorities, and maintain focus on productive endeavors.
• Interest in Fitness or Sports Nutrition would be beneficial.

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.