Senior Growth Marketing Lead - Multi-Channel & AI-Driven

Future-Publishing; Bath; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care

Private Medical care

Profit share bonus

Refer a friend scheme

Colleague Assistant Programmes

Share Incentive Plan

Pension 5% match

Free drinks and snacks

Job summary

Future is seeking a growth marketing specialist to manage multi-channel paid media campaigns and accelerate subscriber growth. Hybrid role in Bath or London, reporting to the Head of Growth Marketing, collaborating with brand, e-commerce and commercial teams.

You will optimise campaigns across Meta, Google Ads, Microsoft Ads, TikTok, Spotify, and Reddit, track ROAS and CPA, and run structured tests to turn insights into action.

Qualifications

• Experience managing paid media channels, particularly Meta and Google Ads.
• Proven ability to manage media agency partnerships collaboratively.
• Analytical skills turning campaign data into clear insights and actionable recommendations.
• Familiarity with structured testing frameworks across creative, messaging, and audiences.
• Strong communication skills with the ability to build relationships across cross-functional teams.
• Curiosity regarding emerging digital tools, automation, and AI applications within marketing.
• Demonstrable experience in performance, growth, or digital marketing in a commercial setting.
• Proficiency in evaluating channel performance across major paid ad platforms.
• Track record of data-driven decision making to improve efficiency.
• Ability to work collaboratively with internal stakeholders and external agency partners in London Paddington or Bath.
• Skilled at managing multiple campaign priorities in a dynamic environment.

Responsibilities

• Manage growth marketing campaigns across Meta, Google Ads, Microsoft Ads, TikTok, Spotify, and Reddit to drive acquisition and revenue.
• Partner with external media agencies to ensure campaign plans align with commercial priorities, budgets, and performance benchmarks.
• Track and analyse campaign metrics, including ROAS, CPA, and conversion rates, to uncover new growth opportunities.
• Execute structured test-and-learn experiments across messaging, creative formats, audiences, and landing pages.
• Collaborate with internal brand, e-commerce, and commercial teams to turn business goals into clear marketing plans.
• Communicate performance insights and actionable recommendations to cross-functional stakeholders.

Skills

Paid media management

Agency partnerships

Data analytics

Experimentation

Cross-functional collaboration

Communication

AI tools familiarity

Digital marketing

Tools

Meta

Google Ads

TikTok Ads

Microsoft Ads

Spotify Ads

Reddit Ads

Job description

Future is seeking a growth marketing specialist to manage multi-channel paid media campaigns and accelerate subscriber growth. Hybrid role in Bath or London, reporting to the Head of Growth Marketing, collaborating with brand, e-commerce and commercial teams.

You will optimise campaigns across Meta, Google Ads, Microsoft Ads, TikTok, Spotify, and Reddit, track ROAS and CPA, and run structured tests to turn insights into action.