Senior Growth Marketer - CRM & Lifecycle, UK

Eucalyptus; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

Eucalyptus seeks a Senior Growth Marketer focusing on CRM and lifecycle strategies to enhance patient engagement for our Juniper program. The ideal candidate will craft data-driven campaigns that support patients throughout their treatment journey, collaborating across teams to optimize the patient experience. Join us in making a significant impact on healthcare and help expand our program to benefit more patients globally.

Benefits

Employee options program

Monthly wellness allowance

Yearly personal development budget

25 days holiday plus bank holidays

Enhanced parental leave policy

Regular team socials and events

Your own MacBook

Qualifications

• Experience in lifecycle marketing with a focus on patient engagement.
• Proficiency in marketing automation and analytics tools.
• Strong communication skills with an emphasis on empathy and creativity.

Responsibilities

• Develop and execute patient-centric lifecycle marketing campaigns.
• Personalise communications based on data and insights.
• Collaborate across teams to ensure alignment with patient needs.

Skills

Data-driven

Written communication

Creative problem-solving

Technology proficiency

Collaboration

Education

4 years of experience in lifecycle marketing

Tools

Klaviyo

Customer.io

Braze

Tableau

Mixpanel

Metabase

Job description

Senior Growth Marketer - CRM & Lifecycle, UK

UK - HQ - London

About Euc

We’re making good health last life a lifetime

More than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.

Eucalyptus is the company behind “Juniper”, one of the world’s largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team of prescribers, health coaches, dietitians, nurses and pharmacists.

Our published clinical research demonstrates that our combined approach to weight management and lifestyle change means that our patients are 4x as likely to lose significant weight through their course of treatment with Juniper.

Since launching, we’ve grown fast to support millions of patients. In 2024 alone…

• In the UK we grew from 5,000 to ~30,000 patients , received selective NICE endorsement for our holistic approach to obesity management, and grew our team from 45 to 165.
• Globally, grew revenue by >120% YoY, while reducing cash burned by 90% YoY and grew our valuation to >$500M USD, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree - early backers of companies like Canva, Stripe and AirBnb.

What’s next?

Since reaching over 60,000 patients globally through our weight management program, our goal in 2025 is to extend access to our core treatment program to over 100,000 patients, whilst launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.

We’re going to build the world’s largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with. If that gets you excited, let’s talk.

About the Work

We’re seeking a CRM Manager take the lead in shaping Juniper’s lifecycle and retention strategy. In this role, you’ll create engaging, data-driven campaigns that guide and support patients throughout their journey, directly influencing how they experience Juniper and perceive the value we provide.

Your work will be pivotal in ensuring patients feel supported, informed, and motivated to continue their treatment journey with confidence.

As we expand our range of services and build an ecosystem focused on delivering long-term health, we aim to use lifecycle marketing to foster meaningful relationships that extend beyond the time patients spend on medication.

This role requires a creative and strategic mindset, with the ability to work cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with Juniper’s patient-first ethos.

About the role (What you’ll be doing)

This is not about sending generic campaigns or driving vanity metrics. Your role will be integral to building a truly patient-centric lifecycle strategy.

In short, this role includes:

• Developing and executing lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels available (think email, push, SMS, and in-app messaging).
• Using data and insights to personalise communications for specific cohorts and stages in the patient journey.
• Leveraging content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health that inspires and informs patients.
• Thinking creatively to develop innovative campaigns, such as automated onboarding flows, retention touchpoints, and reactivation strategies.
• Collaborating cross-functionally with marketing, product, and analytics teams to ensure lifecycle initiatives align with business goals and patient needs.
• Continuously testing and optimising campaigns through A/B testing, ensuring we’re always learning and improving.
• Tracking and reporting on key engagement and retention metrics to measure the impact of your work and inform future strategies.

About you (Who are we looking for)

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment.
• Confident using technology, with proficiency in marketing automation tools (e.g., Klaviyo, Customer.io , Braze) and familiarity with analytics platforms (eg. Tableau, Mixpanel, Metabase)
• Data-driven - comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
• Strong written communication skills, with a knack for creating engaging and empathetic content.
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness.
• Highly organised, independent, and able to collaborate effectively within a team.
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation

So, why join Eucalyptus?

• Make real impact, fast- We build in the open together, which helps us learn and iterate more quickly so we can deliver high quality outcomes faster than anyone else. Helping impact patients lives for the better from the moment you join Euc.
• You’ll be supported to accelerate your career- Regular feedback alongside our bi-annual performance reviews, a professional development budget & leave help ensure you have the support you need to level up. We’re committed to helping every Eucalypt reach their full potential.
• You’ll work with others who are incredibly passionate about what they do- Our talent bar is high and our work ethic is strong. You’ll get to stretch yourself everyday, be given autonomy to tackle interesting problems, and work amongst people who care deeply about our patients.
• We also offer a range of benefits including
  • Your own stake in the business with our employee options program
  • A monthly wellness allowance, for you to spend on whatever wellness means to you
  • A yearly personal development budget and 3 extra days of leave to continuously up-skill yourself
  • 25 days holiday + bank holidays with an enhanced parental leave policy
  • A fun office with regular socials including after school sport, clubs, cycle kick offs and seasonal parties
  • Your own MacBook and more!
• Want to hear more about what it’s like to work at Eucalyptus? Hear from our teamhere or check us out on Instagram @euc.alypt.us

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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