Senior Growth Manager – UK

LemFi; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A forward-thinking fintech company in the UK seeks a Senior Growth Manager to lead user acquisition and retention strategies focusing on the Nigerian diaspora. The ideal candidate has over 5 years of experience in growth marketing and community management, with a strong track record in the UK market. Key responsibilities include driving growth, engaging with communities, and optimizing marketing strategies. This role offers an opportunity to impact the financial experiences of immigrants directly.

Qualifications

• 5+ years of experience in growth marketing or community management.
• Proven track record in B2C tech products in the UK market.
• Deep understanding of the Nigerian diaspora in the UK.

Responsibilities

• Own the full funnel from acquisition to loyalty for users.
• Engage with key Nigerian communities and influencers.
• Plan and manage innovative marketing campaigns.
• Track performance metrics and optimize strategies.
• Ensure strong presence across Nigerian diaspora platforms.
• Collaborate with product and support teams to enhance user experience.

Skills

Growth marketing

Community management

Brand development

Analytical thinking

Communication skills

Project management

Job description

About our Company

LemFi (YC S21, Series B) is revolutionizing cross-border financial services for immigrants through its multi-currency platform, processing over $1 billion in monthly transactions. We provide instant remittances, foreign exchange services, and multi-currency accounts, all in one seamless experience.

With 300+ employees across 15+ countries, our platform supports twelve currencies and integrates directly with local banks and mobile money providers, ensuring fast, low-cost transactions. LemFi is building a comprehensive financial ecosystem empowering immigrants with the financial tools they need to thrive—wherever they go.

Our vision: To build the first full-stack financial services hub for the world’s immigrant population.

Who you are

We are looking for an experienced, creative, and data-driven Senior Growth Manager – UK (Nigeria Corridor) to lead user acquisition and retention strategies targeting the Nigerian diaspora in the UK. You’ll be the key driver of brand awareness, user engagement, and revenue growth in this critical corridor.

You’ll work cross-functionally with product, marketing, partnerships, and customer success teams to ensure LemFi remains the go-to remittance app for Nigerians in the UK.

Job Summary

The ideal candidate will be someone who is analytical and has strategy development skills, someone with marketing and partnership development experience.

• You are entrepreneurial and a self starter
• You take risks and are not afraid to try something new
• You are tenacious and find a way to win
• You are results oriented and data-drive
• You are quick to adapt to a new cultural environment and comfortable immersing yourself
• You are bias to action, critical in your thinking and independent
• You are persuasive and communicate clearly to do so
• Ambitious targets don’t scare you!
• Are willing to travel and work some weekends
• We’re looking for someone with a deep understanding of the Nigerian market, culture, and consumer behavior—whether through lived experience, professional background, or personal connection. This knowledge will be key to effectively engaging with our core audience and driving impact in the region.

Responsibilities

• Drive Growth & Retention: Own the full funnel – from acquisition to activation to loyalty – for users in the Nigerian diaspora in the UK.
• Community & Cultural Relevance: Identify and engage with key Nigerian communities, associations, and influencers to ensure LemFi remains embedded in the diaspora’s daily life.
• Campaign Execution: Plan, launch, and manage innovative marketing campaigns, offline activations, and partnership initiatives that boost user growth and reinforce brand preference.
• Data & Insights: Track performance metrics, analyze user behavior, and run A/B tests to continuously optimize growth and retention strategies.
• Brand Advocacy: Ensure LemFi has a strong and authentic presence across online and offline Nigerian diaspora platforms (social media groups, cultural events, churches, etc.)
• Cross-Functional Collaboration: Work with product and support teams to improve user experience and reduce churn, based on insights from the UK-Nigeria market.

Requirements

• 5+ years of experience in growth marketing, community management, or brand development, preferably targeting diaspora or African markets.
• Proven track record of growing a B2C tech product or app in the UK market.
• Deep understanding of the Nigerian diaspora in the UK – culturally connected, community-savvy, and locally informed.
• Strong project management skills – ability to execute across multiple initiatives simultaneously.
• Analytical and creative – comfortable using data to inform strategies while also thinking outside the box.
• Excellent written and verbal communication skills.