Senior Growth, Digital & AI Manager

Novacyt Group; Manchester; Hybrid; GBP 90,000 - 130,000; Full time

Job summary

Novacyt Group is seeking a commercially minded digital growth leader to scale customer acquisition, e‑commerce, data, automation and AI across our portfolio. You will transform customer insight into scalable growth programmes that drive pipeline and revenue, coordinating with Sales, Product Marketing and Marketing Operations.

You will lead growth across priority markets, accelerate Primerdesign’s ecommerce, and develop automated journeys from MQL to SQL while building measurable dashboards and

Qualifications

• Proven track record in digital growth and demand generation.
• Experience designing lifecycle campaigns and automated lead nurturing.
• Experience improving ecommerce conversion and revenue.

Responsibilities

• Drive customer acquisition: develop digital demand generation and account-based marketing programmes that attract priority customers, improve conversion and generate qualified pipeline.
• Grow customer value: use customer behaviour data to build segments, reactivate dormant customers and identify cross-sell opportunities.
• Accelerate e-commerce: increase qualified traffic, improve website/conversion, reduce basket abandonment and grow AOV and repeat purchases.
• Build automated customer journeys: lead-nurturing, onboarding, retention and reactivation programmes; improve lead scoring and progression to sales-qualified.
• Turn data into action: own growth dashboards and funnel reporting, measure attribution, ROI, CAC, CLV and pipeline velocity.
• Lead AI-enabled growth: develop our AI marketing roadmap and implement workflows that improve segmentation and personalisation.
• Test and optimise: run experiments across campaigns and journeys; use results to prioritise investment.

Skills

Growth leadership

Digital demand generation

Customer acquisition

E-commerce optimization

AI & automation

Analytics & attribution

English communication

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

HubSpot

Google Analytics

Job description

Location: Remote / Hybrid | Travel: Up to 20%

Reporting to: Head of Strategic Marketing & Growth

Build the digital growth engine behind Novacyt's next phase of growth

Are you a commercially minded digital growth leader with a passion for customer acquisition, e-commerce, data, automation and AI?

We're looking for someone who can turn customer insight into effective growth programmes, connecting marketing activity directly to pipeline and revenue. You'll help attract new customers, improve conversion, reactivate existing customers and increase customer value across Novacyt's portfolio.

About the role

You’ll lead our digital growth strategy across priority markets and portfolios, including Clinical Genetics, Surveillance, Primerdesign and Ranger. A key priority will be accelerating Primerdesign's e-commerce growth by attracting new online customers and improving the digital buying journey.

Working closely with Sales, Product Marketing, Marketing Operations and Commercial Operations, you'll identify opportunities across the customer lifecycle and build scalable programmes that deliver measurable commercial results.

What you'll do

• Drive customer acquisition: Develop digital demand generation and account-based marketing programmes that attract priority customers, improve conversion and generate qualified pipeline.
• Grow customer value: Use customer behaviour, purchasing patterns and engagement data to build targeted segments, reactivate dormant customers and identify cross-sell, upsell and product-bundling opportunities.
• Accelerate e-commerce: Increase qualified traffic, attract new online customers, improve website and webshop conversion, reduce basket abandonment and grow average order value and repeat purchases.
• Build automated customer journeys: Develop lead‑nurturing, onboarding, retention and reactivation programmes, improving lead scoring and progression from marketing‑qualified to sales‑qualified leads.
• Turn data into action: Own growth dashboards and funnel reporting, measuring attribution, ROI, customer acquisition cost, customer lifetime value and pipeline velocity.
• Lead AI‑enabled growth: Develop our AI marketing roadmap and introduce approved workflows that improve segmentation, personalisation, customer engagement and productivity.
• Test and optimise: Run experiments across campaigns, channels and customer journeys, using results to refine performance and prioritise investment.

What you'll bring

• Demonstrable success delivering digital demand generation and customer acquisition programmes.
• Experience designing customer journeys, lifecycle campaigns and automated lead nurturing.
• A track record of improving website or e-commerce conversion and commercial performance.
• Practical experience using AI and automation to improve marketing effectiveness, engagement or productivity.
• Strong analytical and commercial judgement, with the ability to translate data into growth opportunities.
• Excellent communication and stakeholder management skills, and fluent English.
• A degree or equivalent experience in Marketing, Business, Digital, Data, Technology or a related discipline.

We welcome experience from B2B SaaS, marketing technology, software, digital commerce, cybersecurity, digital healthcare and other technology‑led or high‑growth environments.

Experience with Salesforce, HubSpot or similar platforms, A/B testing, paid digital acquisition, SEO, landing‑page optimisation and international B2B growth would be an advantage.

What success looks like

Within your first year, you'll help deliver measurable marketing‑sourced pipeline and revenue, grow Primerdesign's e-commerce customer base, introduce automated journeys across priority segments and generate incremental revenue through reactivation, cross‑sell and upsell. You'll also give commercial teams clearer visibility of the funnel and embed AI into approved marketing and commercial workflows.

Why Novacyt?

This is an opportunity to shape how we attract and convert customers, build scalable digital journeys and apply emerging technology to commercial growth. You'll have the freedom to bring fresh thinking, test new ideas and take ownership of measurable outcomes.

If you're ready to use data, technology and AI to drive growth, we'd love to hear from you.