Senior Global Field Marketing Manager

Unily; London; Hybrid; GBP 150,000 - 200,000; Full time

Job summary

A leading technology company in London is seeking a Senior Global Field Marketing Manager to drive pipeline growth through impactful marketing programs. In this role, you will manage a team, execute high-profile events, and enhance brand presence in key markets. The ideal candidate has 6+ years in field marketing and is passionate about delivering results in a flexible hybrid environment.

Benefits

Discretionary company bonus

25 days holiday plus birthday off

Vitality life cover

Life assurance

Income protection

Dog-friendly office

Qualifications

• 6+ years in field marketing or demand generation in B2B tech or SaaS.
• Experience in managing large-scale events and team leadership.

Responsibilities

• Develop integrated field marketing programs to generate pipeline.
• Plan and execute major global events and regional initiatives.

Skills

Field Marketing

Event Management

Project Management

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

HubSpot

Job description

An established industry player is seeking a Senior Global Field Marketing Manager to drive pipeline growth through impactful marketing programs. This role involves collaborating with sales teams, managing a talented team, and executing high-profile events like Unite. You will play a critical role in enhancing brand presence and driving engagement in key markets. Join a vibrant team that values results and fun, while enjoying a flexible hybrid work environment and a suite of benefits that support your well-being and professional growth. If you're passionate about marketing and looking to make a significant impact, this is the perfect opportunity for you.

Discretionary company bonus

25 days holiday plus birthday off

Vitality life cover

Life assurance

Income protection

Dog-friendly office

Qualifications

• 6+ years in field marketing or demand generation in B2B tech or SaaS.
• Experience in managing large-scale events and team leadership.

Responsibilities

• Develop integrated field marketing programs to generate pipeline.
• Plan and execute major global events and regional initiatives.

Skills

Field Marketing

Event Management

Project Management

Analytical Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Marketo

HubSpot

Unily partners with the world’s largest and most complex enterprises to power Organizational Velocity through digital Employee Experience transformation. Iconic brands, including Estée Lauder Companies, CVS Health, and British Airways, use Unily’s market-leading Employee Experience platform to improve productivity, streamline communication, and foster a highly connected workplace.

Unily is the only triple leader recognized by all three of the major analysts. Unily is recognized as a Leader in the 2024 Gartner Magic Quadrant for Intranet Packaged Solutions, the 2024 Forrester Wave: Intranet Platforms, and the IDC MarketScape: Worldwide Experience-Centric Intelligent Digital Workspaces 2024. With these accolades, we continue to grow and expand our employee community with people who are passionate about joining us on this exciting journey.

Job Purpose

We are looking for an experienced and dynamic Senior Global Field Marketing Manager to join our team. This role will be instrumental in driving pipeline growth by executing high-impact field marketing programs in close collaboration with regional sales teams. In addition, this role will lead the planning and execution of Unily’s flagship annual event, Unite, bringing together industry leaders, customers, and prospects to drive engagement and business growth.

As the Senior Global Field Marketing Manager, you will manage a team of two and report to the Chief Marketing Officer. You will develop and execute marketing programs that generate demand, accelerate sales cycles, and enhance Unily’s brand presence in key markets.

Main Responsibilities

• Field Marketing Strategy & Execution: Develop and implement integrated field marketing programs to generate pipeline and revenue in partnership with regional sales teams.
• Sales Alignment: Work closely with sales leadership and sellers to understand regional needs and tailor marketing initiatives to drive engagement and conversion.
• Event Management: Own the planning and execution of Unite, our major annual global event, as well as regional events, trade shows, and customer roundtables.
• Pipeline Generation & Acceleration: Design and execute targeted campaigns, webinars, executive roundtables, and customer engagement programs to move prospects through the funnel.
• Budget & Performance Management: Oversee the field marketing budget, ensuring ROI-driven investments, and track campaign performance with clear metrics and reporting.
• Team Leadership: Manage and mentor a team of two field marketers, fostering professional growth and operational excellence.
• Content & Messaging: Ensure field marketing programs are aligned with corporate messaging and resonate with regional audiences.
• Stakeholder Collaboration: Work cross-functionally with sales, BDRs, and customer success to drive seamless execution and impact.

Requirements

• Proven Experience: 6+ years of experience in field marketing, event marketing, or demand generation in a B2B technology or SaaS company.
• Event Execution Expertise: Demonstrated success in planning and managing large-scale events, including logistics, vendor management, and audience engagement strategies.
• Sales Alignment & Pipeline Focus: Strong track record of collaborating with sales teams to drive measurable business impact.
• People Leadership: Experience managing and developing a team, fostering a high-performance culture.
• Analytical Mindset: Ability to analyze data, measure success, and optimize marketing programs based on performance insights.
• Project Management Skills: Highly organized with the ability to juggle multiple projects, deadlines, and stakeholders.
• Strong Communication: Excellent verbal and written communication skills with the ability to present to internal and external audiences.
• Tech-Savvy: Familiarity with marketing automation tools (e.g., Marketo, HubSpot), CRM platforms (Salesforce), and event management software.

We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.

Why Work For Unily?

In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:

• Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
• Our industry leading product. We are very proud of our ever-evolving product; naturally, we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
• The flexibility that we offer. We don’t just mean working from home occasionally. We operate on a hybrid basis and also recognize that life happens during the 9-5:30 and encourage a sustainable work/life balance.
• Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
• We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing, and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection, and so many more.
• Our commitment to sustainability and giving back to the community. We know working for an organization that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme, and options to lease an Electric Vehicle through our salary sacrifice scheme.

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