Senior Global Brand Manager

American Express; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading financial services company is seeking a Global Brand Manager to drive marketing excellence and brand consistency. This role involves managing global brand guidelines, training global marketing teams, and innovating marketing processes. The ideal candidate will have significant marketing experience and strong project management skills, along with a passion for the Amex brand.

Benefits

Competitive base salaries

Bonus incentives

Comprehensive medical, dental, vision benefits

Flexible working model

Generous paid parental leave

Free access to wellness centers

Career development opportunities

Qualifications

• Significant marketing experience required.
• Strong project management and organizational skills necessary.
• Ability to navigate and prioritize multiple priorities.

Responsibilities

• Serve as brand consultant and steward of the Amex brand.
• Manage global brand guidelines and provide guidance to marketing teams.
• Deliver presentations to train marketers on the Amex brand.

Skills

Project Management

Organizational Skills

Customer-first Mindset

Strong Partnerships

Adaptability

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

American Express is a global marketing community with over 4,000 talented strategists, storytellers and digital experts who are working together to deliver the powerful backing of Amex every day.

The Global Advertising & Brand Management (GABM) organization is responsible for creating global marketing campaigns to support the American Express brand, driving the business through innovative marketing, messaging, partnerships, and experiences.

As a Global Brand Manager on the Global Brand Management (GBM) team, you will play a key role in driving marketing excellence for our brand, helping to drive brand consistency and excellence across all touchpoints and markets to ensure that our brand remains relevant, distinctive, and trusted by our customers. You will work closely with marketing creators and cross-functional partners (i.e. Compliance, Legal) to ensure that our marketing partners are equipped with the knowledge and resources to deliver creative that meets our global brand standards. This position has one direct report.

How will you make an impact in this role?

• Serve as a brand consultant, expert, and steward of the American Express brand.
• Manage the global brand guidelines, providing guidance and support to global marketing teams and agencies on how to integrate the Amex brand into marketing correctly and consistently, across different channels and formats.
• Partner with marketers, agencies, and other creatorson ways to bring the Amex brand to life across brand campaigns, experiences, and special initiatives.
• Deliver presentations and workshops to train marketers and agencies on the Amex brand and the Global Brand Guidelines.
• Review high-visibility marketing assets to ensure compliance with the global brand standards.
• Lead 1 direct report and provide coaching and support to resolve escalated issues.
• Continuously review and innovate on the existing marketing review processes, tools, and resources to help drive efficiency, clarity, and improve marketer engagement.

Minimum Qualifications

• Significant marketing experience
• Passion for the Amex brand, marketing, and our customers
• Strong project management and organizational skills, with the ability to navigate, prioritize, and execute multiple priorities simultaneously.
• A customer-first mindset, with a commitment to delivering solutions and exceptional service to our many partners across the enterprise.
• Ability to build strong partnerships and engagement with key players and decision-makers across the enterprise
• Positive attitude, flexibility, and ability to deal with ambiguity and rapid change

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.