Senior Geo Insight Analyst

JR United Kingdom; Greater Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in foot traffic data is seeking a Senior (Geo) Insight Analyst to develop client reports and enhance location data products. Ideal candidates will have strong analytical skills, experience with demographic data, and the ability to communicate insights effectively. Join a dynamic team focused on making a positive impact through innovative data solutions.

Benefits

Tailored bonus and benefits scheme

Qualifications

• Experience in an analytical role, preferably working with demographic or location data.
• Strong data research skills and ability to evaluate datasets.
• Experience with predictive modelling and geo-analysis.

Responsibilities

• Translate complex data into business value propositions.
• Visualize data to communicate insights effectively.
• Engage with clients to understand their business needs.

Skills

Data research

Communication

Analytical skills

Client engagement

Education

Experience with demographic, economic, or location data

Tools

Excel

SQL

Python

PowerBI

Job description

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Client:

Place Informatics Ltd

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Job Category:

Other

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EU work permit required:

Yes

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Job Views:

6

Posted:

10.06.2025

Expiry Date:

25.07.2025

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Job Description:

Senior (Geo) Insight Analyst – Place Informatics

About Place Informatics

Since 2015, Place Informatics has been at the vanguard of foot traffic data, answering business-critical questions about people’s interactions with various spaces such as town centres, retail outlets, tourist attractions, heritage sites, green spaces, events and even car parks.

By harnessing the power of cutting-edge technologies including artificial intelligence and machine learning, our ‘big data’ solutions are revolutionising the industry. Entrusted with this vital task is a close-knit team of IT developers, statisticians, and visitor insight specialists, who are committed to delivering impeccable services that can be tailored to the unique requirements of our clients.

About the Senior Insight Analyst role

As a Senior Insight Analyst at Place Informatics Ltd, you will play a key role in developing relevant, meaningful and understandable complex client reports, influence the development of our products, researching, and contributing to high-quality location and behaviour data products. You will:

• Translate complex data analysis into clear business value propositions.
• Visualize data to communicate insights effectively
• Engage with clients to understand their business needs and processes
• Collaborate with Sales and Product Management to design impactful solutions
• Enhance data products through research, analysis, and innovation
• Work across teams to provide meaningful data insights for internal teams and clients, supporting location analysis, location strategy, retail planning, and market analysis
• Build and refine demographic and economic datasets, including footfall estimates, disposable income projections, wealth indices, and affluence models
• Support junior analysts, mentor and guide them

What experience you’ll need to apply

• Experience working with demographic, economic, or location data, ideally in an analytical role.
• Experience with predictive modelling and deep diving into data.
• Geo-analysis experience.
• Strong data research skills, with the ability to identify and evaluate datasets.
• Experience with Excel, SQL, Python, PowerBI and similar tools.
• Strong communication and Customer facing skills, both verbal and written, with the ability to discuss insights clearly with different levels of understanding.

What you’ll get in return

A salary reaching between £45,000 - £65,000, depending on experience, plus a tailored bonus and benefits scheme where you’re rewarded for your impact in the role!

What next?

We have chosen to work with our friends at ADLIB who are managing the recruitment process for Place Informatics. As a B Corp, they are well versed in attracting the best candidates that have the right skills and experience, combined with the desire to work for a business driven by purpose and a want to make a positive impact on society and the planet.

Please note that any candidates that approach Place Informatics directly will be forwarded to ADLIB for consideration.

Inclusion and equality

Here at Place Informatics, equal opportunity runs through every aspect of the business. We are creating an environment where a diverse mix of talented people want to work, do their best and share in our journey for the long term. We’re building a team that represents a variety of perspectives and backgrounds, as we believe that the more inclusive we are, the better and more innovative our work will be. We strive to be a workplace where everyone feels empowered and can be their authentic selves.