Senior Frontend Developer

Digital Waffle; Hereford; On-site; GBP 65,000 - 95,000; Full time

Job summary

Digital Waffle in the United Kingdom is seeking an experienced Frontend Engineer (React/Next.js) to lead the design, delivery and continuous improvement of customer-facing applications and services. You’ll work with a high degree of autonomy, influence technical direction, mentor engineers, and help build a culture focused on customer value, engineering excellence and continuous learning.

You’ll design and evolve scalable React/Next.js applications and shared component libraries, define frontend

Qualifications

• Strong commercial experience building React/Next.js apps.
• Expertise in frontend architecture and scalable design.
• Experience mentoring engineers and influencing decisions across teams.
• Customer-focused mindset with accessibility and performance focus.

Responsibilities

• Lead customer-focused delivery with an incremental value and test-and-learn approach.
• Mentor engineers and raise technical quality.
• Design and evolve React/Next.js applications and shared components.
• Define frontend architecture, direction and standards across teams.
• Drive improvements in performance, scalability, accessibility and reliability.
• Monitor frontend performance and optimise bundle sizes.
• Improve state management and component architecture across large-scale applications.
• Champion modern engineering practices and code quality controls.
• Collaborate with product, design, research and engineering teams to translate user needs into solutions.
• Support production services, diagnose complex issues and improve resilience.
• Contribute to SDLC, testing, and quality standards across teams.

Skills

React

Next.js

Frontend architecture

Mentoring

Web performance

GCP

SRE basics

Problem solving

Tools

React

Next.js

GCP

Job description

We’re looking for an experienced Frontend Engineer (React/Nextjs) to lead the design, delivery and continuous improvement of customer-facing applications and services.

You’ll work with a high degree of autonomy, influence technical direction, mentor engineers, and help build a culture focused on customer value, engineering excellence and continuous learning.

Key Responsibilities

• Lead customer-focused delivery, prioritising incremental value and a test-and-learn approach.
• Mentor and coach engineers, raising technical quality and engineering standards.
• Design and evolve scalable React / Next.js applications and shared component libraries.
• Define frontend architecture, technical direction and development standards across teams.
• Drive improvements in performance, scalability, accessibility, security and reliability.
• Monitor and optimise frontend performance, bundle sizes, rendering and client-side health.
• Improve state management and component architecture across large-scale applications.
• Champion modern engineering practices, including AI-assisted development and agentic workflows, with appropriate code review and quality controls.
• Work closely with product, design, research and engineering teams to translate user needs into effective technical solutions.
• Support production services, diagnose complex issues and improve system resilience and stability.
• Contribute to SDLC, testing, quality standards and across engineering teams.

What You’ll Bring

• Strong commercial experience building and operating React / Next.js applications.
• Excellent understanding of frontend architecture, component design and modern development practices.
• Proven experience improving web performance and frontend scalability.
• Strong systems-thinking and problem-solving skills.
• Experience mentoring engineers and influencing technical decisions across teams.
• A customer-focused mindset with a commitment to accessibility and user-centred design.
• Experience working with cloud platforms such as GCP, including consideration of cost and performance.
• Understanding of SRE principles, monitoring and production support.
• Excellent communication skills and the ability to bridge technical and non-technical perspectives.
• A proactive approach to learning, experimentation and continuous improvement.