Senior Field Marketing Manager - DACH

Taswiq4me; United Kingdom; Remote; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Remote-friendly

Job summary

Twilio is seeking a Senior Field Marketing Manager for the DACH region. This remote-first role is based in the UK and focuses on Germany, Austria, and Switzerland, driving regional field marketing strategy and events to accelerate pipeline and revenue.

You will partner with DACH Sales Leadership to deliver executive roundtables, workshops, and roadshows, while localizing content and managing regional compliance. Some travel is anticipated.

Qualifications

• 5–7 years of enterprise software/SaaS field marketing experience.
• Deep familiarity with the DACH region and local business practices.
• Fluent/native German with impeccable English.
• CRM and marketing automation tools experience (Salesforce, Marketo).
• Strong organizational and project management skills.
• Bachelor’s degree or equivalent.

Responsibilities

• Lead regional field marketing and event strategy across DACH.
• Design targeted 1st-party events, roundtables, workshops, and roadshows.
• Manage budgets, vendor relationships, and ROI.
• Collaborate with Sales Leadership and Account Executives.
• Ensure content localization and regional compliance.
• Track ROI and pipeline metrics; report on KPI's.

Skills

DACH market knowledge

German language

CRM/Marketing automation

Event marketing

Project management

English language

Education

Bachelor's degree or equivalent

Tools

Salesforce

Marketo

Job description

# Senior Field Marketing Manager - DACH**Twilio** • UK4 hours ago Remote Full-timeMarketing & SalesWho we areAt Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands..Hiring and how we workWe use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!Also, while we are a remote-first company, you may be asked to report in person on an ad-hoc basis for team gatherings, functional off-sites or customer meetings. .See yourself at TwilioJoin the team as Twilio's next Senior Field Marketing Manager – DACH.About the jobThis position is needed to lead and execute the regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH), accelerating pipeline conversion and driving measurable revenue growth across key target enterprise accounts.As Senior Field Marketing Manager, you will serve as the field marketing engine for Twilio’s DACH region. Working in lockstep with DACH Sales Leadership, you will design and deliver targeted 1st-party events, executive roundtables, technical workshops, and partner co-marketing activations. You will engage key decision-makers, open doors in strategic accounts, and accelerate deal velocity across core product lines, including WhatsApp for Business, Voice AI, and Conversations.ResponsibilitiesIn this role, you'll:Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific DACH enterprise pain points.Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to the nuances of DACH business culture and regional compliance/legal standards.Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.QualificationsTwilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!Required:5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.Deep familiarity with the DACH region (Germany, Austria, Switzerland), including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.Fluent/Native German (written and verbal) communication skills, along with impeccable English, to write compelling local messaging and engage with DACH buyers and local agencies.Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.Exceptional organisational discipline and project management skills to manage multiple complex event activations simultaneously without losing attention to detail.Bachelor’s degree or equivalent practical experience.\\*Desired:Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.LocationThis role will be remote, and based in the UK.TravelWe prioritize connection and opportunities to learn from each other. For this role, approximately 25–30% travel is anticipated to help you connect in-person in a meaningful way across the DACH region.What We OfferWorking at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.The successful candidate's starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.Equal opportunity employerTwilio is proud to be an equal opportunity employer.Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us.Twilio is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, marital status, or any other protected characteristic under applicable law.Twilio thinks big. Do you?We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions.