Senior Field Marketing Manager

TN United Kingdom; London; On-site; GBP 50,000 - 90,000; Full time

Job description

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Join our team and you’ll be responsible for leading a team that supports sales and service outcomes by developing marketing strategies focused on increasing conversion rates and reducing churn. The Team Lead of Sales Marketing is responsible for a cluster of markets within EMEA B2B Marketing. Within this team, the Team Lead of Sales Marketing will lead Regional Lead Managers, Sales Marketing Managers, and Event Marketing Managers across at least 1-2 countries.

Your Responsibilities

1. Develop and execute targeted sales marketing strategies for SMB, Reseller, and Enterprise segments for a specific region or across a cluster of regions.
2. Drive SMB conversion, reduce churn, and grow e-commerce revenue through focused campaigns.
3. Boost enterprise customer engagement with non-sales touchpoints and elevate brand consideration.
4. Implement a test-and-learn approach to customize sales pitches and ensure seamless access to key sales messaging and customer data for the sales teams.
5. Lead Account-Based Marketing (ABM) efforts for top enterprise accounts and strengthen reseller partnerships with media agencies.
6. Establish a new event strategy and focus on the most relevant accounts with dedicated customer events.

Qualifications

• 5+ years of experience in B2B Sales Marketing, sales enablement, or go-to-market execution in an international environment.
• Strong analytical skills with the ability to measure the impact of marketing initiatives and optimize based on performance data.
• Proven experience in event management, from conceptualization to execution and post-event analysis.
• A creative and innovative mindset with a strong problem-solving approach.
• High level of proactivity and drive, with the ability to manage multiple international/cross-country projects independently.
• Experience with marketing automation, CRM tools (e.g., Salesforce), and digital marketing strategies is a plus.
• Strong communication and presentation skills, with an ability to translate complex ideas into compelling narratives.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Fluency in English; additional language skills (e.g., German) are a plus.

Additional Information

We’re a community here that cares as much about your life outside work as how you feel when you’re with us. Because your job shouldn’t take over your life; it should enrich it. Here are some of the benefits we offer:

• 29 days holiday allowance + bank holidays
• Private medical and dental healthcare
• Pension contribution up to 10%
• Training and development opportunities
• Cycle to work scheme

Our Commitment

Equal opportunities are important to us. We believe that diversity and inclusion at The Stepstone Group are critical to our success as a global company, so we want to recruit, develop, and keep the best talent. We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.