Senior Field Marketing Manager

Jobicy; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Ping Identity is seeking a Senior Field Marketing Manager for the UKI region to lead integrated GTM campaigns that drive enterprise pipeline and brand awareness.

You will partner with UKI Sales and pan-EMEA teams, manage a Field Marketing Specialist, and own regional budget and procurement processes to deliver measurable growth. Travel about 30% within UKI, Europe, and occasionally the US.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 2–3 years’ experience in Senior Field Marketing role.
• Experience in IT industry, ideally B2B SaaS.
• Knowledge of digital marketing technologies.
• Working knowledge of Salesforce and Marketo.

Responsibilities

• Jointly work with UKI leadership to drive regional growth and GTM success.
• Collaborate with UKI Sales and pan-EMEA GTM teams on programs.
• Manage Field Marketing Specialist and budget governance.
• Execute UKI plan with metrics and accountability.
• Refine GTM tactics for continued account penetration.
• Contribute to quarterly QBRs and strategy updates.
• Oversee budget/procurement processes and vendor relations.

Skills

Field marketing

Go-to-market strategy

Account-based marketing

B2B SaaS marketing

Demand generation

Pipeline generation

Campaign analytics

Sales alignment

Team leadership

Stakeholder management

Marketing communications

Education

Bachelor’s degree in marketing, business, or related field

Tools

Salesforce

Marketo

Job description

Ping Identity# Senior Field Marketing ManagerReview the role, location requirements, compensation details, and application process before deciding whether this opportunity fits your next career move.Apply for this job View companyRemote from: UKSalary: UndisclosedDepartment: Marketing & SalesEmployment: Full TimeExperience: SeniorPublished: 25 Oct 2026Apply before: 24 Nov 2026Listing views: 47Application actions: 2Application toolkit## Make your next move.Prepare your resume, explore your fit, and draft a cover letter for this opportunity.AI Summary## The role, at a glance.Ping Identity is seeking a Senior Field Marketing Manager to lead integrated go-to-market activity across the UKI region. The role partners closely with sales leadership and EMEA GTM teams to build multi-touch, account-based campaigns that generate qualified enterprise pipeline and brand awareness. Responsibilities include managing a Field Marketing Specialist, evaluating campaign performance, reporting through quarterly business reviews, and owning regional budget and procurement processes. The position requires B2B SaaS or IT marketing experience, strong use of Salesforce and Marketo, and the ability to travel approximately 30% within the UKI, Europe, and occasionally the US.## Role DNAA quick view of the complexity, pace, ownership and collaboration implied by the job description.### Job Complexity4/5EasyHard### Pace & Pressure4/5RelaxedFast-paced### Autonomy Level4/5GuidedFull ownership### Communication Load5/5IndependentCollaborative**AI insight**This is a senior, revenue-oriented field marketing role with responsibility for regional growth, enterprise ABM programmes, budget ownership, and team leadership. Success depends on aligning multiple stakeholders while continuously optimizing measurable pipeline outcomes.## Salary analysisEstimated compensation compared with the broader US market for similar roles.Estimated job median (per year)Market rate**$115,000**US market range (per year)**$95k–$140k**0$154k**AI insight**The yearly pay period is inferred from the job context; it was not explicitly stated by the employer. No employer salary was disclosed. Estimated annual market compensation is shown in USD for a senior B2B SaaS field marketing manager; it is an AI estimate and not verified employer compensation.## Core skillsSkills and capabilities most closely associated with this opportunity.Field marketingGo-to-market strategyAccount-based marketingB2B SaaS marketingDemand generationPipeline generationSalesforceMarketoCampaign analyticsBudget managementVendor managementSales alignmentTeam leadershipStakeholder managementMarketing communications**Sample interview questions**Opportunity details## About this role.**About Ping Identity:**At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it’s not just something we provide our customers. It’s something that inspires our company. People don’t come here to join a culture that’s built on digital freedom. They come to cultivate it.Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.We’re headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we’re changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.Ping Identity is looking for a proactive Senior Field Marketing Manager to join the UKI region. This team has gone through a restructure in 2025 and while has the largest customer base in EMEA ,the objective is to drive geo growth in 2H 2026 and beyond. There is considerable effort needed to boost brand awareness and create net new logo demand to achieve the regions’ ambitious growth targets.This individual will be responsible for the UKI region, alongside a UKI Field Marketing Specialist. This innovative and forward-thinking marketing professional will partner closely with the UKI Sales leaders and Sales organisation and work with pan-EMEA Go To Market (GTM) teams to develop and implement a strategic integrated GTM plan, focusing on multi-touch campaigns that drive qualified pipeline.**Duty and Responsibilities:*** Jointly work as part of the UKI leadership team and the Senior Manager Field Marketing for Northern Europe to develop the strategic approach required for success in region to drive exceptional growth* Work with internal parties and third-party vendors to develop and achieve our Go To Market vision in region* Execute the UKI plan with clear focus on delivering the metrics of success* Manage the day to day activity of the Field Marketing Specialist, ensuring growth and development* Review, refine and develop the GTM tactics on a regular basis to ensure continued engagement and penetration into the named strategic accounts* Work with the Pan-EMEA Programmes lead to create and execute vertical or use case led GTM plans for Account Executives to an enterprise audience (ABM 1:Few, 1:1, Deal acceleration programmes,)* Provide articulate feedback on the campaigns, analysis of success and next steps* Participate to the quarterly QBRs reporting on successes and outlining future strategies and tactics* Responsible for budget and procurement processes, auditing and accountability for budget spend and management***Desired Skills & Experience**** Bachelor’s degree in marketing, business, or in a related field.* A minimum of 2-3 years’ experience in Senior Field Marketing role* Previous experience in the IT industry, ideally in a technology B2B SAAS environment* Knowledge of current digital marketing technologies and techniques.* Working knowledge of SFDC and Marketo.* Great relationship building and negotiation skills.* Excellent written and verbal communication skills in English.* Positive attitude and work collaboratively.* Strong analytical and problem-solving skills.* Strong initiative and ability to work independently and collaboratively.***Qualifications:**** A marketing or related business degree or equivalent***Working Conditions:**** Travel – approximately 30% travel, mostly within the UKI region but some within Europe or US* Remote working contract with occasional travel to our London and Bristol based offices to work alongside the regional Sales Development Reps**Life at Ping:**We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day.**Here are just a few of the things that make Ping special:*** A company culture that empowers you to do your best work.* Employee Resource Groups that create a sense of belonging for everyone.* Regular company and team bonding events.* Competitive benefits and perks.* Global volunteering and community initiatives**Our Benefits:*** Generous PTO & Holiday Schedule* Parental Leave* Progressive Healthcare Options* Retirement Programs* Opportunity for Education Reimbursement* Commuter Offset (Specific locations)Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.*We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.*