Senior Field Marketing Manager

Flagright; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Flagright is seeking a Senior Field Marketing Manager to scale our marketing efforts in EMEA, with London as the base. You will own field-level strategy and execution to drive awareness, engagement, and sales pipeline growth within key markets, partnering closely with Sales to accelerate pipeline velocity and expand market reach.

Ideal candidates will drive localized campaigns, manage high-impact events, and coordinate cross-functionally to optimize ROI across regional programs.

Qualifications

• 3+ years of B2B field or demand marketing experience, ideally in SaaS.
• Strong project management with events and field programs.
• Willing to travel up to 60% of the time.
• Based in or near London with right to work in the UK.

Responsibilities

• Develop and execute field marketing strategies aligned to target segments and sales goals.
• Plan, manage, and execute events, roundtables, and sponsored industry gatherings.
• Partner with Sales to drive outreach, follow-up, and pipeline conversion.
• Own the EMEA field calendar with London as the base of operations.
• Coordinate with sales, GTM, and ABM to optimize invitations and post-event progression.
• Track field program ROI and provide regional market insights.

Skills

Field marketing

Events management

ABM

Campaign planning

Cross-functional collaboration

Travel readiness

Education

B2B SaaS marketing experience

Tools

CRM/Marketing automation

Analytics & ROI tracking

Job description

• Our Marketing team drives our brand presence across target markets
• From customer engagements to integrated campaigns, they champion Flagright's story, drive pipeline acceleration, and help customers discover our value through strategic, impactful programs
• We are hiring a Senior Field Marketing Manager to help scale Flagright’s marketing efforts in EMEA
• You will own field-level strategy and execution to drive awareness, engagement, and sales pipeline growth within key markets
• You will partners closely with the Sales team to design and deliver programs that accelerate pipeline velocity, expand market reach, and enhance brand positioning
• Field Marketing Managers at Flagright are strategic and hands-on
• You will be required to travel, plan and execute high-impact initiatives, measure results, and continuously optimize for performance
• People who thrive at Flagright:
• Have been knocked down before and gotten back up
• Are resourceful—they figure things out with whatever tools are available
• Have strong opinions and can defend them
• Learn fast because they're hungry
• Want to work with no-BS people building something important
• Develop and execute field marketing strategies aligned to target segments and sales goals
• Plan, manage, and execute events, customer roundtables, and sponsored industry gatherings
• Partner with Sales team to drive event outreach, follow-up, and pipeline conversion
• Own the EMEA field calendar with London as the base of operations
• Run executive dinners, roundtables, and selective conference activations for priority accounts and priority regions
• Coordinate tightly with sales, GTM, and ABM on who gets invited, why, and what should happen after
• Keep event execution polished while staying commercially hard-nosed about what is worth repeating
• Make sure every major event has a pre event plan, during event plan, and post event progression plan
• Own local vendor relationships, venue strategy, and event execution quality without becoming an “events admin”
• Develop and provide strategic direction for campaigns focused on regional and vertical audiences
• Launch localized email, social, and account-based marketing initiatives to target named accounts and high-value segments
• Create program briefs, assets, and collateral that support campaign objectives
• Track and report field program performance and ROI
• Feed regional buyer and market insights back into campaign planning and content needs
• Build relationships with key ecosystem partners, associations, and community groups
• Support customer advocacy programs, success stories, and reference generation activities
• Help elevate Flagright’s brand in strategic accounts and target industries
• Build repeatable client and community relationships where they genuinely improve access to enterprise buyers

Based in or near London with right to work in the UK (visa sponsorship not available)Demonstrated ability to drive pipeline contribution through integrated marketing initiatives3+ years of B2B field or demand marketing experience, ideally in SaaSStrong project management capability with experience running events and field programsWilling and able to travel up to 60% of the timeComfortable working with cross-functional teams and driving alignment across stakeholdersExcellent communicator with a strategic mindset and ability to execute with minimal direction