Senior Field Event Manager - EMEA

Avalara India; Brighton; On-site; GBP 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a Senior Field Event Manager to lead their EMEA event strategy. This role involves managing large-scale B2B events, ensuring alignment with marketing goals, and driving demand generation. You will utilize your expertise in event management and project coordination to create impactful experiences. Join a forward-thinking organization that values diversity and inclusion, and where your contributions will be recognized. This is an exciting opportunity to shape the future of events in a dynamic environment, making a significant impact across multiple geographies.

Benefits

Paid Time Off

Paid Parental Leave

Private Medical Insurance

Life Insurance

Disability Insurance

Bonuses for eligible employees

Qualifications

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Strong project and budget management experience.
• Expertise in data-driven decision making and process optimization.

Responsibilities

• Own end-to-end event management from planning to execution.
• Develop and improve the EU event strategy aligned with marketing goals.
• Track KPIs and analyze performance to enhance event impact.

Skills

Event Management

Project Management

Stakeholder Collaboration

Data Analysis

Demand Generation

Fluency in English

Education

Bachelor's Degree

Tools

Salesforce

PowerBI

Allocadia

Marketing Automation Tools

Job description

What You'll Do

We are looking for a Senior Field Event Manager to lead Avalara's EMEA third-party event strategy, ensuring seamless execution of trade shows and field events across multiple geographies.

You will utilise your event marketing expertise, project management skills, and cross-functional collaboration to provide high-impact, customer-focused events aligned with Avalara's goals. Occasionally, this will include regional user conferences, customer, and partner roundtable events.

You will report to the Senior Director of Marketing - International.

What Your Responsibilities Will Be

1. Event Planning & Execution: You will own end-to-end event management, from budgeting, logistics, and vendor coordination to on-site execution and performance analysis.
2. Strategic Leadership: You will develop and improve the EU event strategy, ensuring alignment with marketing goals while driving effectiveness.
3. Stakeholder Collaboration: You will work with internal teams, partners, and vendors to ensure a cohesive approach to event execution.
4. Data-Driven Decision Making: You will track KPIs, analyze performance, and provide insights to enhance event impact and ROI.
5. Process Optimization: You will continuously evaluate and refine event management processes for scalability and effectiveness.
6. Demand generation mindset – Ensure all field events have a strong ROI / pipeline generation strategy, ownership of all field and partner event execution from planning, execution to lead upload and further follow-up to ensure results.
7. Team Leadership: You will not have direct managerial responsibilities but will guide the EMEA Field Events Team, promoting collaboration and best practices.
8. Collaboration & Presentations: You will work with cross-functional teams, articulating the strategy, plan, and execution plus performance to sales and executive leaders in QBRs and other meetings.

What You’ll Need To Be Successful

• 8+ years of experience managing large-scale B2B events in the UK/EU.
• Experience driving event strategy, execution, and measurable results.
• Strong demand generation mindset, project and budget management experience.
• Expertise in using Salesforce, PowerBI, Allocadia or similar, and marketing automation tools.
• Experience in Indirect Tax, compliance, e-commerce, ERP would be beneficial.
• Experience managing multiple projects simultaneously, showing accountability to meet deliverables.
• Fluency in English plus additional European languages would be beneficial.

How We’ll Take Care Of You

Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and executive sponsorship.

Learn more about our benefits by region here: Avalara North America

What You Need To Know About Avalara

We’re Avalara. We’re defining the relationship between tax and tech.

We’ve already built an industry-leading cloud compliance platform, processing nearly 40 billion customer API calls and over 5 million tax returns a year, and this year we became a billion-dollar business. Our growth is real, and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.

We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. Ownership and achievement go hand in hand here. We instill passion in our people through the trust we place in them.

We’ve been different from day one. Join us, and your career will be too.

We’re An Equal Opportunity Employer

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national origin, disability, sexual orientation, veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

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