Senior Fan Engagement Manager - FTC Maternity Cover

JR United Kingdom; Slough; On-site; GBP 45,000 - 65,000; Full time

Job summary

A prestigious sports organization in Slough seeks a Senior Fan Engagement Manager for a 12-month maternity cover. This role involves managing fan engagement strategies, overseeing a marketing team, and improving data capture initiatives. Candidates should possess a minimum of 5 years' experience in customer marketing, with a focus on engagement and lifecycle management. This opportunity offers a chance to work in a dynamic environment with a leading sports brand.

Qualifications

• 5 years of experience in customer marketing managing lifecycles.

Responsibilities

• Manage the ‘F1 Unlocked’ acquisition strategy across channels.
• Lead fan engagement membership program and rewards strategy.
• Oversee campaign delivery for ‘F1 Unlocked’ communications.

Skills

Customer marketing

Data management

Fan engagement strategies

Team management

Analytics

Job description

Social network you want to login/join with:

Senior Fan Engagement Manager - FTC Maternity Cover, Slough

Client: Formula One

Location: Slough, United Kingdom

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 04.08.2025

Expiry Date: 18.09.2025

Job Description:

Our team of hundreds of skilled experts keeps Formula 1 moving. We’re looking for a Senior Fan Engagement Manager for a 12-month maternity cover. Reporting daily to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement, and the F1 Fan program.

Main Duties & Responsibilities:

• Accountable for the ‘F1 Unlocked’ acquisition strategy across owned, earned, paid, and partner channels, including execution.
• Manage the ‘F1 Unlocked’ fan engagement membership program and reward strategy, including content planning and campaign delivery.
• Lead data capture and enrichment initiatives to deepen understanding of the fan base through engagement mechanics, Monterosa platform, and partner data sources.
• Oversee campaign delivery for weekly ‘F1 Unlocked’ communications, improving performance through analytics and insights.
• Drive the development and optimization of personalized, cross-platform fan engagement journeys.
• Ensure all contractual obligations with partners are met.
• Manage a team consisting of a Marketing Manager and a Marketing Executive.
• Coordinate with the product marketing team on communication strategies for different audiences.
• Collaborate with creative teams, agencies, and F1 data and product teams.
• Work closely with the product team to define and develop features for Unlocked.
• Participate in cross-functional projects with other F1 teams.
• Align partner ambitions with F1 objectives.
• Require 5 years of experience in a customer marketing role managing lifecycles.