Senior Experience Ambassador, GOGBL-1

Diageo; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading company in the beverage industry is seeking a Senior Experience Ambassador for their Guinness Open Gate Brewery in London. This role involves managing visitor experiences, leading tour guides, and promoting the brand's beer culture. The ideal candidate will have a passion for beer, excellent engagement skills, and the ability to work flexible hours, including evenings and weekends.

Benefits

Annual merit increases

Annual bonus

Subsidized gym membership

Contributory pension scheme

Share options

Qualifications

• Must be passionate about beer & beer culture.
• Experience in experiential economy.
• Ability to engage & captivate a crowd.

Responsibilities

• Lead tour guide teams and manage visitor experiences.
• Deliver brewery tours to VIPs and trade guests.
• Coordinate tour scheduling and training for guides.

Skills

Beer expertise

Engagement skills

Multitasking

Job description

Senior Experience Ambassador, Guinness Open Gate Brewery London page is loaded

Senior Experience Ambassador, Guinness Open Gate Brewery London

Apply locations London, England time type Full time posted on Posted 2 Days Ago job requisition id JR1112816

Job Description :

Senior Experience Ambassador, Guinness Open Gate Brewery London

Location: Covent Garden, London

Full time, Permanent

About Us

The Guinness Open Gate Brewery London new Guinness neighbourhood in London that will inspire the best in brewing, food, retail and culture. Consisting of 52,000 square feet of heritage buildings and central courtyard in the historic brewing quarter in Covent Garden, GOGBL will become a key growth driver for Guinness, placing the brand in culture, driving relevancy and brand saliency amongst a new generation of drinkers. GB is the biggest Guinness market globally and Guinness is enjoying a period of exceptional growth and cultural magnetism, with the brand growing by around 50% since 2019 to the biggest it has ever been in value, volume and market share in the brand’s 264-year history.

Key elements of the site include:

• Iconic Guinness Gates as main entrance to the experience, offering huge cultural impact in the heart of London.
• Restaurants/Taproom/bars – world class food and beer produced and served on site.
• Central all weather historic courtyard with world class bar experience.
• Retail spaces, one of which will stock items produced through exciting short-term brand collaborations.
• Bespoke 5th floor glass box rooftop eating and drinking experience creating brand new rooftop view of London.
• Brewery and beer experience/tasting tours.
• Cultural events space designed and fitted out with technology to enable world class meeting and conference experiences

About the Role

The right candidate will become a recognized friendly face of Guinness Open Gate Brewery London. The role will work closely with the Head of Experience and involve leading the tour guide teams on shift, their training, induction and development.

Work hours will include evenings andweekends, interacting face to face with trade representatives, general public and the broader beer community.

The candidate will assist the Head of Experience with;

• Managing the on-site visitor experiences
• Visitor experience content and scripts
• Liaising with the GOGBL Brewery Operations team to manage the supply of beers as part of the visitor experiences.
• Coordinating tour scheduling and Tour Guide shift rota.
• Training the Tour Guide team to deliver the GOGBL tour experiences.
• Ensuring the GOGBL tour experience delivers high levels of customer satisfaction.
• Managing all Diageo personnel site visits, including those from Diageo Exec members, ensuring these fit in with the external Events program managed by the Catering Operating Partner.
• Day to day management of the Visitor Experience and Events team, including working with Agencies and/or the Catering Operating Partner with regards to temporary/agency staff.

Responsibilities:

• Embody the spirit of Guinness and share this passion with others.
• Host events and trainings to bring the Brewery beer portfolio to life.
• Deliver brewery tours on a regular basis to VIPs, Trade guests and consumers.
• Regularly spend time engaging beer drinkers and make genuine connections.
• Utilise various social media channels to showcase regional brand activity and connect with bartenders, retail operatives and members of the beer community.
• Develop strong working relationships in order to become a trusted source for all things GOGBL among sales and marketing teams, including brand inductions & innovation presentations.
• Support all stakeholders in their commercial planning around Diageo beer sales goals.
• Identify new opportunities for sales growth for Diageo beer brands.
• Adhere to all health and safety guidelines while on site, owning relationships with senior stakeholders such as corporate relations, H&S and brewery operation managers.
• Operate within prescribed budget, ensure return on investment, submitting all T&E claims in a timely and compliant manner.

Role Requirements:

• Must be passionate about beer & beer culture.
• Experience in experiential economy
• The ability to engage & captivate a crowd on any occasion.
• Beer expertise and in-depth understanding of its various brewing processes.
• Ability to work flexible hours, including nights and weekends.
• Ability to work on own initiative with full responsibility for implementing projects and KPIs.
• Applicant should be driven, able to multitask, and competitive.

Working with Us

Flexibility is key to success in our business and many of our people work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

• We offer a highly competitive rewards and benefits package including: Contemporary work life balance policies and wellbeing activities
• Annual merit increases (performance based)
• Annual bonus (performance based)
• Subsidized gym membership
• Contributary pension scheme
• Share options

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and listened to, is a crucial part of this.

We believe the most diverse and inclusive culture makes for a better business and a better world.

We know that for our business to thrive and for Diageo to realise its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the countries in which we operate and to reflect our broad consumer base.

Around the world we have a number of inclusive Business and Employee Resource Groups known as BRGs and ERGs. These influential groups, made up of our people, represent variousviewpoints, experiences andcommunities who generate thought-provokingworkto enhance ourbusiness and workplace, creating a sense of belonging and opportunities for all.

Join us, and you'll be part of an organisation that embraces diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of — and help build — an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. And you'll help us champion inclusion and diversity across our entire business: with our employees, our suppliers, across our brands, and within the communities in which we operate.

Worker Type :

Regular

Primary Location:

1HQ

Additional Locations :

Job Posting Start Date :

2025-05-09

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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