Senior EU Video Strategy & Go-To-Market, Global Video Advertising, Amazon Ads

Amazon; London; On-site; GBP 45,000 - 90,000; Full time

Job summary

Join a dynamic team at a leading digital advertising firm, where you will shape the future of video-centric advertising. As a Senior EU Video Strategy and GTM contributor, you'll develop innovative strategies that drive revenue and enhance customer experiences across Amazon's vast video properties. This role offers a unique opportunity to work at the intersection of technology and advertising, influencing key decisions and collaborating with cross-functional teams. If you are passionate about video advertising and eager to make a significant impact, this position is perfect for you. Embrace the chance to innovate and grow in a fast-paced environment that values creativity and strategic thinking.

Qualifications

• Bachelor's degree required with experience in professional fields.
• Experience in developing strategies influencing leadership decisions.

Responsibilities

• Develop end-to-end strategy for Amazon's video advertising offerings.
• Analyze market trends and lead quantitative demand analysis.
• Collaborate with sales teams to achieve revenue and adoption targets.

Skills

Video Advertising

Quantitative Analysis

Market Strategy Development

Sales Enablement

Data Interpretation

Education

Bachelor's Degree

Job description

Job ID: 2855783 | Amazon Online UK Limited

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated streaming (STV) properties, including Prime Video, Live Sports, FreeVee, Twitch, and FireTV, as well as on third-party publishers via Amazon Publisher Services.

This role is valid for Munich, Paris, Milan, or Madrid.

We seek a seasoned contributor to join the Amazon Ads team as Sr. EU Video Strategy and GTM (VSGTM). This role will report directly to the Head of EU Video Strategy and Go-To-Market and contribute in developing the unified go-to-market strategy and strategic execution for advertising solutions across Amazon video and streaming properties. They will partner with the broader WW and regional GTM teams, helping to set the total Video strategy.

Key job responsibilities

This is an exciting opportunity to be part of a fast growing and entrepreneurial organization, bringing a passion for video-centric advertising and innovative thinking to grow adoption of Amazon Video Ads and scale revenue. In particular, they will:

1. Develop the vision and end-to-end strategy for positioning, pricing, packaging, and planning of Amazon’s advertising offerings across all video properties, working alongside WW GTM.
2. Maintain firm grasp of video advertising market and competitive trends to identify and assess opportunities.
3. Lead quantitative analysis of demand, including opportunity sizing of both traditional/existing demand channels and emerging/new demand sources.
4. Reconcile supply-based budget models with demand-based analyses, in coordination with Finance teams.
5. Analyze and recommend trade-offs between price, volume and yield-generating strategies.
6. Work directly with EU Video Sales Specialist (VSS), Large Customer Sales (LCS), Global Growth Sales (GGS) and other sales teams on enablement and demand generation strategies to achieve revenue and adoption targets.
7. Aggregate EU Voice of Customer (VOC) and partner with WW GTM to drive video solutions for customers and revenue growth for Amazon.
8. Drive growth of Amazon’s video advertising offerings, including business management in support of Video org goals around revenue, product adoption, advertiser maturity advancement, etc.
9. Ready understanding of quarterly sales pacing (to budget revenue and/or other goals), to recommend adjustments to GTM strategies or tactics as appropriate.
10. Produce stack-ranked set of sales priorities to influence product requirements, roadmap decisions and trade-offs.
11. Partner with Ads Marketing on customer-facing Video Sales and Marketing narratives.
12. Partner with cross-functional leads across the Amazon Ads organization to ensure execution of GTM strategies, including tactical week-to-week guidance and support.
13. Assist in regional training development for sales enablement execution.

About the team

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from discovery to loyalty in a way unlike any other media platform at scale.

BASIC QUALIFICATIONS

• Bachelor's degree
• Experience in a professional field or military
• Experience developing strategies that influence leadership decisions at the organizational level

PREFERRED QUALIFICATIONS

• Experience interpreting data and making business recommendations

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

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