Senior Email Marketing Manager

Connells Group; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A prominent UK employer in marketing is seeking an Email Marketing Manager to lead a talented team and drive effective campaigns across multiple brands. The ideal candidate will excel in communication, possess strong project management skills, and have experience with email marketing and HTML. This role emphasizes data-driven decision making for improved customer engagement and retention.

Qualifications

• Proven work experience as an email marketing manager.
• Hands-on experience with HTML and content management systems.
• Excellent written communication and copywriting skills.

Responsibilities

• Optimize existing triggered email campaigns and develop new ones.
• Deliver all promotional and content-based email campaigns.
• Maintain lifecycle communication programs for customer retention.

Skills

Email marketing

Communication

HTML

Data analysis

Project management

Tools

Google Analytics

Power BI

Content Management Systems

Job description

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We're looking for a strategic, innovative thinker with a passion for the latest communication tools and a flair for problem-solving. You'll bring fresh ideas, experience, and insight to help take our email marketing to the next level.

This role is perfect for an analytical, detail-driven professional who loves reporting, HTML, and strategy. In this role, you'll be lead a talented team of passionate email marketers, drive end-to-end campaigns across multiple brands and products, manage email databases, campaigns and newsletters, and ensure all activity is targeted, effective, and on brand.

To thrive, you'll be a proactive self-starter, comfortable under pressure, and a skilled multi-tasker with a knack for turning data into actionable insights.

Your responsibilities will include:

• You will be passionate about ensuring the customer receives the right message at the right time, with a focus on optimizing existing triggered email campaigns, as well as developing and launching new ones.
• Deliver all promotional and content-based email campaigns in line with the trading and campaign calendars; including creative direction, copy and HTML coding.
• You will deliver increased personalisation, segmentation and relevancy in all emails.
• Ensure all emails are scheduled and delivered to brief.
• Maintain lifecycle communication programmes to drive continuous improvements to customer retention and lifetime value.
• Proofread emails for clarity, grammar and spelling.
• Deliver the monthly customer email newsletters, offering a range of content across our group services.
• Upgrade our email templates using graphics, personalisation and advanced features.
• Ensure prompt and accurate communication to minimise unsubscribes.
• Maintain robust monthly reporting, analyse campaign performance, and suggest improvements.
• Ensure emails follow industry policies, best practices, and compliance.
• Devise and action a testing and optimisation plan for campaign and automated emails and provide analysis from these on a weekly and monthly basis.
• Develop robust documentation, including specific work instructions, and best practices.

The ideal candidate will have:

• Excellent written communication and copywriting skills.
• Proven work experience as an email marketing manager.
• Hands on experience with HTML and content management systems.
• Ability to be flexible and adjust strategy to suit and integrate a wide range of technology/marketing platforms.
• Strong project management skills.
• An ability to work under tight deadlines.
• Experience in analytical tools including Google Analytics and Power BI.

• Excellent communication and organisation skills.

• An acute eye for detail.
• Strong commercial awareness and trading focus.
• Have an understanding of segmentation and personalisation and how these practices might be used in improving customer communications.

• Able to manage time effectively and to prioritise actions.

Connells Group UK is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, transgender status, religion or belief, marital status, or pregnancy and maternity.

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